Paid Social Media Activation, Americas

Role Overview:

Responsible for activating, executing, and optimizing paid social campaigns across Canada and US markets. This includes trafficking paid media campaigns, building and activating against audiences, managing pacing, optimizing campaigns and quality checking content.

What you’ll do:

The paid social activation manager will partner with regional social leads to execute against the media strategy. This person will report directly to our global paid social lead and work alongside the Americas paid social lead. In addition to activating against campaigns, this person will also be responsible for optimizing, iterating, and managing pacing.

Key Responsibilities:

Set up:

• Build and manage ad accounts.
• Build audiences in platform.

Activate:

• Execute against betas and A/B tests.
• Leverage Sprinklr to activate against paid media campaigns, sponsorships and events.
• Execute ABM priorities.
• Traffic paid social media ads in platform.
• Execute against campaigns and regional priorities on designated social platforms (example: LinkedIn & Reddit).

Quality Check:

• QA Content, social copy, tags, creative naming etc…
• QA In-platform lead generation ads ensuring "leads" are accurately flowing through appropriate journeys or directly to sales.

Optimize:

• Execute against optimizations as directed by insights and optimization lead.
• Pacing (deliver regular reports)
• Spend management in platform
• Identify opportunities to boost posts based on trending topics.

Partnerships:

• Platform partners (Sprinklr, LinkedIn, Reddit)
• Regional Paid Social Leads
• Corporate Communications
• Social Listening, Insights and technology team.

Who You’ll work with:

You will work across the global digital media team and regional marketing teams as well as platform partners such as Reddit, LinkedIn and Sprinklr.

Who You Are

:

You are a social media enthusiast who is curious about the digital landscape with experience activating against paid social. You are deeply familiar with the tagging and tracking processes and requirements of paid social activations and are comfortable managing the pacing of large budgets. You are an agile marketeer that works well under tight deadlines.

Preferred Qualifications:

• In-depth knowledge of social platforms including but not limited to LinkedIn, Reddit, YouTube, Meta, Tik Tok and Twitter.
• 2+ years’ experience in paid social activation
• Data driven with a strong focus on optimization.
• Experience with Sprinklr is required
• Ability to juggle multiple projects with competing timelines.
• Experience managing the trafficking of paid social.

Why Cisco
#WeAreCisco. We are all unique, but collectively we bring our talents to work as a team, to develop innovative technology and power a more inclusive, digital future for everyone. How do we do it? Well, for starters – with people like you!
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