Orlando City Marketing & Fan Engagement Manager

Apply Here: https://us231.dayforcehcm.com/CandidatePortal/en-US/ocsc/SITE/CANDIDATEPORTAL/Posting/View/249

WHAT SETS YOU APART

The Manager, Orlando City Marketing & Fan Engagement will play a central role in setting marketing strategy, developing engaging experiences and staging unique events that grow the Orlando City brand, bring our community together, create lasting memories for our fans and fuel a passion for soccer across Central Florida. Responsibilities will include working with internal stakeholders to plan and execute marketing strategy, stage first-class Club events, create engaging grassroots experiences, manage the mascot program, oversee the fan zone experience on matchdays, and more. We seek someone with a passion for our community, a strong marketing, grassroots and event management background, and superb interpersonal and organizational skills.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Other duties as assigned.
• Responsible for ideating, developing and managing Orlando City events, including the Kickoff to Soccer event series, Jersey Launch events, etc.
• Work with internal departments (Ticketing, Member Services, Corporate Partnerships, etc.) in fulfilling marketing needs related to community initiatives, grassroots marketing and events, while ensuring alignment on year-long promotional calendar.
• Oversee the Club’s fan zone experience (Mane Street and Mane Street Tailgate), being the primary POC for City matches, working closely with the Corporate Partnership team to create a unique, entertaining, and interactive part of our fan’s match day experience.
• Assist in various roles for Orlando Pride match days, Orlando Pride events and Stadium events as needed.
• Growth and management of the Orlando City Pub Program, including identifying and recruiting new Pub Partners, managing City watch parties, and fulfilling Pub Partnerships.
• Work with the VP of Marketing and Integrated Marketing Manager to plan and execute overall marketing strategy for Orlando City with the goal of surpassing ticket sales and attendance targets.
• Responsible for grassroots marketing and promotional plans aimed at increasing Club relevance, awareness, and fan engagement, as well as driving data collection to meet lead generation goals.
• Coordinate development and management of Mascot Program, including social media accounts, appearances and creation of revenue generating opportunities.
• Actively seek marketing partnerships and trade agreements that support the overall marketing strategy and extend Orlando City’s brand in the region.
• In partnership with the Orlando Pride Marketing & Fan Engagement Manager, be responsible for inventory, storage and maintenance of marketing assets (promotional items, vehicles, tents, inflatables, etc.).
• Accountable for creation and oversight of budgets, forecasting, and invoice submission associated with responsibilities above.
• Be an ambassador for Orlando City, attending community and networking events with the goal of creating increased awareness and affinity for Orlando City.
• Work with the Orlando Pride Marketing & Fan Engagement Manager to coordinate grassroots event identification, appearance planning, and lead generation strategies.

QUALIFICATIONS

• Ability to foster relationships and build partnerships with vendors, Club partners, and third parties.
• Positive attitude and strong work ethic a must. Must have a “team-first” mentality with an eagerness to learn.
• Strong time-management and organization skills, with the ability to handle multiple tasks in a fast-paced professional environment, work under fluid deadlines and complete tasks in a timely and efficient manner.
• Knowledge and experience of/in grassroots marketing and live events.
• Minimum of 4 years of relevant experience in marketing, with a strong concentration in live events and grassroots/field marketing.
• Bilingual (English and Spanish/Portuguese) fluency a plus.
• Able to work game nights, weekends and non-traditional hours, in non-traditional settings, within a team atmosphere.
• Exceptional creative abilities; looking to push the envelope and develop and implement fresh ideas.
• Ability to operate within a budget and project/forecast marketing program costs based on industry and historical data.
• Familiarity with event trends and technology, sports and popular culture.
• Bachelor’s degree in marketing or a related field preferred.

We are an equal opportunity employer,and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.