Online Marketing Specialist Jobs

Application Deadline: 27 August 2023

Department: Office of Advancement

Employment Type: Full Time

Location: Washington, DC

Reporting To: Associate Director, Online Engagement and Fundraising

Compensation: $78,592 - $89,069 / year

Description

Come join a team of dedicated staff at an exceptional time in Smithsonian history, as the Institution Come join a team of dedicated staff at an exceptional time in the Smithsonian's history as we prepare for the Smithsonian Campaign for Our Shared Future. This ambitious fundraising campaign's public phase will run from 2024 to 2026, culminating with the nation's 250th anniversary. It will expand the Smithsonian's reach and impact, empowering the institution to find solutions to today's most pressing challenges. The Smithsonian is also planning two exciting new museums. The National Museum of the American Latino and the Smithsonian American Women's History Museum share the experiences and perspectives of Latinos and women across history and deepen our shared understanding of what it means to be an American. The Smithsonian has built a model fundraising organization, driven by talented staff across our many museums, research centers and cultural centers. This position offers exciting opportunities for the successful candidate to make a significant impact on the future of the Smithsonian. There is no better time to join this amazing Institution.

Key Responsibilities

The Smithsonian Office of Advancement seeks experienced and creative candidates for the position of Online Marketing Specialist. Reporting to the Associate Director of Online Engagement and Fundraising, the Online Marketing Specialist is instrumental in raising more than $3 million in unrestricted revenue on behalf of Friends of the Smithsonian, and also offers guidance and support to all museums, centers and programs under the Smithsonian umbrella in their online fundraising efforts.

Responsibilities:

• Track, analyze and report on analytics;
• Manage production calendars and coordinate email and website production for the Online Engagement and Fundraising team;
• Research, write, edit and produce emails, web content, digital ads and online experiences for cultivation and revenue-generating opportunities for the Online Engagement and Fundraising team and other Office of Advancement departments, including fundraising campaigns, appeals, newsletters, event invitations and web articles;
• Facilitate internal communications and support for online fundraising within the Office of Advancement and Advancement teams across the Smithsonian;
• Facilitate collaboration and coordination with other marketing teams at the Smithsonian.

Skills, Knowledge And Expertise

Successful candidates will demonstrate experience with nonprofit fundraising strategy, communications, and technical knowledge of email and digital marketing practices and techniques, as well as strong writing, editing and/or graphic design skills, an interest in developing novel ways to engage audiences, and experience in the creation of conversion-driven, multi-channel content.

Required knowledge and skills:

• Proficiency with the Blackbaud Convio Luminate Online Platform, particularly developing for the Email, Donation, Pagebuilder, Survey and Constituent360 modules; and/or similar digital marketing and email service platforms such as Salesforce, Klaviyo and Constant Contact.
• Proficiency with the Drupal CMS platform, or similar preferred;
• Experience in user testing preferred; demonstrated quality assurance skills including meticulous attention to detail and experience with version control.
• Strong independent task management skills and familiarity with project management suites and products such as such as JIRA, Basecamp, Asana, Wrike, etc.
• Understanding of and experience with nonprofit online marketing and fundraising strategy;
• Strong writing skills, particularly creating content for mission-based organizations and getting audiences to take a desired action;
• Strong understanding of web analytics and related platforms (example: Google Analytics);
• Basic graphic design skills and experience with tools such as Adobe photoshop or Canva preferred;
• Experience with web markup and email coding, including HTML5 and CSS3;
• Strong understanding of current web design, UX, and UI standards and trends as well as responsive design and Web Accessibility implementation standards;

Benefits

The Office of Advancement oversees and guides the fundraising efforts of the entire Smithsonian and is home to the central development organization for the Institution. In addition to raising significant support for a variety of Smithsonian initiatives, the Office of Advancement provides support services to advancement offices across the Institution. The office engages with staff throughout the Smithsonian in accomplishing their goals.

The Smithsonian Institution is a unique complex of 22 museums and galleries, the National Zoo, and eight research centers. The Smithsonian is a national and world treasure and is dedicated to its founding mission, "the increase and diffusion of knowledge." Its exhibitions, programs, collections, and outreach touch the lives of millions of Americans every year, as well as many who visit us from abroad.

The Smithsonian Institution offers a competitive salary and a comprehensive package of benefits. This is not a federal position but has similar requirements and benefits. Interested candidates should submit their resumes and a cover letter by August 27, 2023. Resumes should include a description of your paid and non-paid work experience that is related to this job; starting and ending dates of job (Month and year); and average number of hours worked per week.

The Smithsonian Institution is an Equal Opportunity Employer. We believe that a workforce comprising a variety of educational, cultural, and experiential backgrounds support and enhance our daily work life and contribute to the richness of our exhibitions and programs. See Smithsonian EEO program information.

The Smithsonian Institution provides reasonable accommodation to applicants where appropriate. Applicants requiring reasonable accommodation should contact the Human Resources Specialist listed. Determinations on requests for reasonable accommodation will be made on a case-by-case basis. To learn more, please review the Smithsonian's accommodation procedures.