Narrative Writer Ii, Global Kids Brand Creative

Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.
NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
Who We Are Looking For
Global Brand Creative is looking for a Narrative Writer II to bring the Nike Kids creative direction to life through concepts and ideas that demonstrate their capabilities as a storyteller. You are, first and foremost, a strategic wordsmith who instinctively knows how to collaborate with narrative directors, art directors, designers, and creative producers to weave together stories. You possess a deep understanding of and appreciation for the written word and have a passion for imagination and play. You know how to interpret, re-think, and deliver stories against any brief. Comfortable working in a highly collaborative environment, you instinctively know how to partner with your creative teammates to bring forth ideas that will lead to compelling stories. You deliver creative concepts against seasonal and long-term strategies, manifestos, athlete* storytelling, product positioning, and messaging across all channels.
What You Will Work On

• Write an array of consumer-facing copy (headlines, scripts, long-form, captions) which extends across a variety of results: social content, app stories, email, event invitations, retail signage, seeding kits, and more
• Partner with external agencies or individuals on projects in a manner that is inspiring, inclusive, and respectful, while delivering outstanding work
• Collaborate with the Brand Narrative Director, Art Director, Designer, Studio Managers, and Creative Producers through creative development, pre-production, production, post-production and creative delivery
• Review project work for the highest standards of quality, consistency, accuracy, and successful completion
• Steward end-to-end narrative development of premium and impactful storytelling, from strategic conceptualization to content/asset creation for campaigns and key brand moments
• Develop and maintain relationships with internal Brand Marketing partners
• Ensure all projects are well-planned, creatively outstanding, and delivered in a timely manner
• Partner closely with the Brand Narrative Director and business counterparts to craft the strategic vision for a project and distill that further to a sharp creative strategy that is inspiring and measurable
• Conduct athlete interviews and attend photo/video shoots to help guide the narrative. Mentor voiceover talent
• Keep up to date with emerging global trends in play, sport, parenting, design, culture, media, and technology as relevant to kids
• Ensure our content meets and exceeds the highest standards: on-brand, culturally aware, authentic, kid-right, platform-right, distinctive and engaging

Who You Will Work With
This role reports to the Brand Narrative Director. Day-to-day, you will partner closely with the Senior Creative Director, Brand Narrative Director, Art Director, Designer, Studio Managers, and Creative Producers. This role also maintains relationships with colleagues in Brand Marketing, Consumer Direct Marketing, Brand Experience, and Global Product.
Outside of Nike, you will collaborate with a range of individual creative partners and external agency partners.
What You Bring

• Highly developed curiosity and an attention to detail
• Contemporary understanding of how kids and adults engage with content, from digital products to environments and experiences
• A sense of humor, positivity, and an entrepreneurial spirit
• Understanding of writing within a brand organization. Shown ability to flex and adapt to changing business needs while maintaining creative quality
• Experience writing across multiple platforms, channels, and story formats
• Minimum 5+ years of professional writing experience within an agency or in-house creative team
• Excellent verbal and written communication skills. Ability to present ideas to small and large groups, including speaking publicly to executive leaders and external partners
• Ability to work quickly while upholding the standards of the Nike Style Guide
• Strong interpersonal and collaboration skills. A team-oriented personality with a passion to learn
• An outstanding portfolio of work that includes campaign writing, long-form writing, social media work, and (if possible) video scripts
• Strong time management skills with the ability to keep multiple projects moving forward simultaneously
• A passion for the Athlete*, Sport*, and Culture
• Ability to travel as needed
• Bachelor’s Degree in English, Communications, Journalism, related field or equivalent combination of education and experience

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
]]>