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Multicultural Marketing Brand Manager (Us Remote Eligible)
Company | General Mills |
Address | Minneapolis, MN, United States |
Employment type | FULL_TIME |
Salary | |
Category | Food and Beverage Services,Food and Beverage Manufacturing,Manufacturing |
Expires | 2023-07-26 |
Posted at | 10 months ago |
Overview
- Own tracking and measurement of key Multicultural brand initiatives.
- Be a strong partner to Business Teams by demonstrating bias for action.
- Identify opportunities to elevate the capability and be a driving force to make them happen.
- Review monthly and quarterly scorecards and reports to inform shifts to plans to deliver financial targets.
- Lead company-wide portfolio Multicultural events and support execution across key Customers in partnership with our Customer Marketing teams.
- Lead cross-business unit learnings to ensure cross-pollination of ideas and partnerships.
- Be an advocate and champion for the Multicultural consumer across the organization and continuously bring new ideas in from the outside to inspire teams.
- Unleash the power of people by empowering and developing teams through Engaging Leader behaviors.
- Support the Multicultural Strategy LRP and Annual Planning Process.
- Lead Multicultural Marketing Playbook launch and training.
- Bachelor’s degree and 5+ years of work experience, ideally background in CPG Brand Management or P&L Ownership/General Management experience.
- Experience working in cross-functional teams.
- Experience navigating and influencing in a matrixed organization.
- Ability to strategically choose levers to balance short-term commitments and long-term needs
- Ability to identify and evaluate brand building ideas across 4Ps
- MBA
- Demonstrate comfort and capability with brands in all stages of growth
- Multicultural Marketing experience
- Comfortable pitching to internal and external stakeholders
- Understand P&L mechanics and how to impact topline and bottom-line drivers
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