Media Relations Strategist Jobs

SR. MEDIA RELATIONS STRATEGIST - Dallas

Are you looking to join a hungry and humble team of thinkers, creators and achievers? You’ve come to the right place.

Jackson Spalding is an award-winning PR and marketing agency that helps brands stand out to move those who matter most.

Fiercely creative and strategic, we work alongside our clients to help them connect with their audience and reach their goals. Jackson Spalding was built on the principle that there had to be a better way to run an agency. That means that we stay curious, have an open mind and ask questions to make sure we consistently achieve excellence with integrity.

About The Role

We are seeking a public relations professional with national media relations expertise and strong strategic thinking skills. The Senior Media Relations Strategist is responsible for serving as a subject matter expert and integral advisor internally and externally.

About Jackson Spalding 

Jackson Spalding is a public relations and marketing agency that helps brands break through to earn measurable audience attention, affinity and action. Through its integrated PR, digital marketing, advertising, brand strategy and creative services, the agency helps organizations better share their stories. Jackson Spalding was founded in 1995 with a vision to be the most trusted and respected agency in the industry and is proudly independently owned. With offices located in Atlanta, Dallas, Los Angeles and Athens, Ga., Jackson Spalding’s clients include celebrated brands like Chick-fil-A, The Coca-Cola Company, Delta Air Lines, Google, L.L. Bean, Orkin, Primrose Schools, and Toyota, among others. Jackson Spalding was recognized as one of the best PR agencies in America by Forbes in 2022, has been featured on Best Places to Work lists, and has earned awards ranging from the SABREs to ADDYs.  

Responsibilities 

Specifically, this position will be responsible for:

• Reviewing press releases, media lists, pitches created by the team.
• Advising C-suite executives on overall PR strategy.
• Successfully securing earned media coverage from national, trade and other priority media outlets.
• Participating in teaching and training internally and with clients.
• Developing compelling stories and pitch angles.
• Participating in crisis communications response.
• Building and maintaining a rolodex of key media contacts on behalf of our clients.
• Building strategic earned media campaigns in collaboration with client teams.

EDUCATION

• Bachelor’s degree required.

Requirements

The ideal candidate has 8+ years of media relations experience, preferably with 2+ years in an agency environment. We will strongly consider journalists with applicable skills. Required experience includes, but is not limited to:

• Higher education sector experience preferred
• Existing media relationships
• Demonstrated success in securing significant media coverage
• Experience with effectively managing a wide variety of crises
• Platform knowledge of Meltwater, Muckrack, Cision, PR Newswire and other standard tools
• Executive presence and experience
• Project management skills including time management prioritization
• Leadership skills with managing teams and clients via influence
• Decision-making skills including ability to ability to apply critical thinking to a simple or complex situation, analyze situations including short- and long-term impact, understand the available options, and recommend the best course of action among the options
• Effective communication, writing and editing skills and knowledge of AP Style
• Thorough understanding of local and national media (print, digital and social), influencers, advocates, and their needs with emphasis on higher education, healthcare and B2B services
• Experience with and understanding of PR and marketing concepts and practices
• Candidate must thrive in a fast-paced environment, demonstrating calm under pressure
• Working knowledge of social media
• Experience with media monitoring and reporting
• Excellent attention to detail, strong proofreading skills and ability to multitask and execute through to completion
• Understanding of long-term communications strategy and messaging needs as well as the right channels/events to utilize to deploy materials

Employee Benefits

We believe that great work starts by taking care of our people. Below are just some of the benefits we provide the JS team.

• 401k match + personal financial planning
• World class health care insurance
• Profit sharing
• Unlimited sick days
• Flexible work environment: This means that for roles where it makes sense, you’ll have the option to spend some of your time in our incredible workspaces and some of your time working remotely – whether from home or elsewhere.

EEO

At Jackson Spalding, we embrace and celebrate our differences. They are what inspire, unite, and motivate us to strive for a better way. In alignment with our purpose to cultivate meaningful relationships rooted in mutual respect, we are dedicated to fostering a sense of belonging throughout our agency. Jackson Spalding is proud to be an equal opportunity employer. We do not discriminate in any aspect of employment against any person on account of race, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Powered by JazzHR

Nsuup21Yki