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Media Relations And Outreach Manager
Company | The Brookings Institution |
Address | Washington, DC, United States |
Employment type | FULL_TIME |
Salary | |
Category | Think Tanks |
Expires | 2023-08-21 |
Posted at | 10 months ago |
Join one of the most influential, most quoted and most trusted think tanks!
- Monitors news trends on social media and develop strategies for promoting ES experts and their research where appropriate.
- Monitors print, online and broadcast media for coverage that includes mention of ES projects and experts.
- Works with ES research staff to develop strategies for elevating their media presence as desired.
- Produces a daily report on media coverage to share with ES scholars and staff.
- Publicizes events to members of the media, driving awareness and capturing news made during events.
- Manages day-to-day implementation of the program’s media relations strategy by pitching new research and events, positioning ES scholars as experts available for comment, forming new relationships with members of the media, and responding to media inquiries in a timely manner.
- Establishes relationships with top-tier opinion editors to increase placement of ES commentary in various news outlets.
- Interacts with members of the media at public and private ES events; responds to questions and concerns with poise and professionalism.
- Consistently updates ES media lists to reflect editorial staff and beat changes.
- Drafts press releases or media advisories where appropriate for the release of new research, books, or ES/Institutional announcements.
- Builds target audiences through proactive media outreach and by establishing relationships with reporters from relevant publications.
- Identifies opportunities to react to breaking news and offer our experts for interviews and comments.
- Works with the Communications Director to develop strategies for increasing coverage of ES research, experts, and events in support of the program’s impact goals; helps document strategies and establish benchmark goals as part of the ES communication team’s strategic planning process.
- Coordinate with Brookings Central Communications as needed to align ES stakeholder outreach and strategies with Institution-wide goals.
- Develops framing and key messages to aid the promotion of ES research and events, helping to maximize their policy impact.
- Works with the Senior Events Manager to build stakeholder lists for ES events.
- Works with scholars on outreach to key stakeholders on the Hill, in state and local government, the executive branch, financial and regulatory agencies, the business community, and other academics.
- Builds and maintains policymaker and other stakeholder lists for ES research priorities.
- Elevate and track the presence of ES scholars across social media channels.
- Help create social media toolkits for ES program staff and scholars, which include key instructions, handles, hashtags, sample Tweets, and graphics.
- Implement ES’s social media outreach plans on Twitter, including daily promotion, event-based live Tweeting, and long-term audience-building and engagement campaigns.
- Engage with journalists on Twitter as part of our media relations strategy.
- Maintain core audiences within ES’s current best practices and pitch creative methods to expand core audiences and better engage key stakeholders.
- Provide training and strategic advice to scholars on social media best practices.
- Coordinate with Central Communications promotions efforts with other Brookings programs and the Central Communications office.
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