Marketing Strategist Jobs

ABOUT THE COMPANY

CH Media is a small but dedicated team of funny, passionate, and collaborative people dedicated to creating the world's best comedy content. CH Media brands Dropout.tv and CollegeHumor are dedicated to connecting with comedy fans of all stripes through short and long form digital video content across the internet. With shows like Dimension 20, Game Changer, and Make Some Noise, CH Media works to create inclusive comedy for everyone.

ABOUT THE POSITION

As a full time opportunity, the Marketing Strategist for Dropout/CH Media will build marketing ecosystems within Hubspot and accompanying technologies to build data driven decisions as it relates to marketing initiatives. Responsibilities and initiatives include but are not limited to the following: creating campaigns to drive new subscribers, segmenting email messaging based on a customer’s content preferences, creating strategies around merchandise drops (hosted on Shopify), weekly content release emails, launching our first-ever referral program, and supporting ongoing organic and paid social media marketing.

Most importantly, this role requires expertise in Hubspot email marketing; however, the ideal candidate also has experience in other aspects of digital marketing and will be excited to work cross functionally on all things marketing for Dropout. We are looking for a proactive team player who genuinely loves Dropout content, thrives on getting into the details, and wants to dive into all things Hubspot and beyond to help drive the business forward.

If this sounds like you, and you’d like to help a bunch of hard working goofballs who are always trying to make the best content we can, then we’d love to hear from you!

REPORTS TO

Chief Digital Officer

RESPONSIBILITIES

• Monitor and provide analysis on insights and KPIs as requested, and recommend opportunities for new strategic initiatives
• Work cross functionally on a referral program (in Refersion) launch and look for opportunities to optimize and scale the program with both content creators and our current subscriber base
• Develop successful marketing strategies to grow the Dropout subscriber base and create customer loyalty
• Troubleshoot workflow issues
• Achieve HubSpot certifications and keep up-to-date on latest features
• Create and manage campaign tracking parameters, specifically Google Analytics UTMs and source code tracking, to measure effectiveness of all Hubspot related initiatives
• Oversee, review, and help approve and implement campaign assets
• Create and produce emails, landing pages, etc. hosted within Hubspot
• Create and execute segmented email flows/lists based on best practices to drive customer retention
• Test and improve upon campaigns/messaging to constantly improve performance and efficacy
• Establish and maintain monthly and weekly reporting dashboards of up to date analytical reports and KPI’s

MINIMUM QUALIFICATIONS

• Understanding of website URL structure, Meta Data/Title Tags
• Experience in copywriting, content strategy, email automation, CRO
• HubSpot Expertise and any and all applicable Certifications
• Excellent communication and organization skills
• Strong analytical skills and ability to use data to draw insights and optimize campaigns
• Experience in A/B testing best practices and data-driven successful marketing strategies
• General digital marketing experience with a focus on email marketing and workflows

ADDITIONAL QUALIFICATIONS A PLUS

• Additional related and tangential digital marketing skills and qualifications a strong plus

REWARDS & BENEFITS (SALARY)

• Medical, dental, vision fully covered
• Annual wellness reimbursements
• Charitable gift matching program
• 6 weeks PTO (scheduled company wide hiatus every 4 months)
• Free subscription to Dropout.tv
• 3% 401k match
• Competitive pay

Rate: Competitive pay, based on experience level

Hours: 40 hours/week, Monday - Friday, 10am - 6pm PST

Location:Remote in California (Los Angeles Preferred)

Start Date: As soon as reasonably possible

COVID Statement: CH Media’s top priority is the safety and wellbeing of its team. In response to COVID-19, CH Media is fully committed to helping its people balance their home and life commitments with work requirements by allowing (when possible) a partial to full remote work schedule. CH Media strives to maintain a COVID-free workplace. To that end, being fully vaccinated against COVID-19 is a condition of employment for all new employees, prior to the commencement of employment. If you are hired, you will be required to provide proof of your vaccination as part of your new employee onboarding process, subject to our legal obligation to make reasonable accommodations in certain limited circumstances.