Marketing & Social Media Specialist

Job Title: Marketing and Social Media Specialist

Location: Remote

Job Type: [Full-time/Part-time]

Summary:

We are looking for an experienced Marketing and Social Media Specialist to join our team. The successful candidate will be responsible for developing and executing social media strategies, managing digital marketing campaigns, and driving brand awareness across multiple platforms. This role requires a combination of creative, analytical, and project management skills.

Responsibilities:

• Write copy and create graphics, videos, and other multimedia assets for use in social media campaigns and other marketing initiatives.
• Develop and execute social media strategies that align with the overall marketing goals and business objectives.
• Monitor and analyze marketing performance data, and make data-driven recommendations to improve campaign performance and ROI.
• Monitor and respond to customer feedback on social media channels and help manage the online reputation of the company.
• Use marketing automation and CRM tools such as HubSpot, Salesforce, or Marketo to manage campaigns and measure performance.
• Develop and manage digital marketing campaigns, including email marketing and social media advertising.
• Stay up-to-date with industry trends and best practices in digital marketing and social media management.
• Collaborate with cross-functional teams, including product, design, and sales teams, to develop content and marketing campaigns that align with product launches, company events, and other initiatives.
• Manage social media accounts and create engaging content for platforms such as LinkedIn, Twitter, and Facebook.

Requirements:

• Bachelor’s degree in marketing, communications, or a related field.
• Strong understanding of marketing analytics, including measuring ROI and KPIs, and ability to use tools like Google Analytics and HubSpot to track results.
• Ability to develop and execute social media strategies that align with the overall marketing goals and business objectives.
• Ability to collaborate with cross-functional teams, including product, design, and sales teams.
• Excellent communication and copywriting skills, with the ability to write compelling and effective copy for different audiences and channels.
• Experience with email marketing campaigns and automation platforms such as Marketo or Eloqua.
• Familiarity with marketing automation and CRM tools, such as HubSpot, Salesforce, or Marketo.
• Willingness to learn new marketing technologies and stay up-to-date with industry trends.
• Strong project management skills and the ability to work independently and prioritize tasks in a fast-paced environment.
• At least 3 years of experience in digital marketing and social media management, preferably in a B2B or technology environment.

If you’re interested in this position, please submit your resume and cover letter. We look forward to hearing from you!

Apply Now!