Marketing & Outreach Director Jobs

Description

JOB TITLE: Marketing & Outreach Director

REPORTS TO: Executive Director

ORGANIZATIONAL INFORMATION

Chesapeake Bay Outward Bound School (CBOBS) is a non-profit educational organization and expedition school that serves students of all ages and backgrounds through challenging learning expeditions that inspire self-discovery, both in and out of the classroom. We deliver programs using unfamiliar settings as a way for students to experience adventure and challenge in a way that helps participants discover that they can do more than they thought possible.

Job Overview & Objectives

The Director of Marketing & Outreach sets and implements marketing and outreach strategies aimed at increasing CBOBS visibility among key constituents and leveraging our brand. The Director of Marketing & Outreach reports to the Executive Director and has one direct report. The Director of Marketing & Outreach is a highly collaborative leadership team member working with the Sales, Development, and Program teams to raise nearly $4.3M a year organizationally.

We are looking for a teammate that is passionate about adventure and the outdoors. To be successful in this role, you must characterize yourself as a self-starter with demonstrated success in brand management and thrives in a fast-paced environment. You’ll bring strong problem solving and critical thinking abilities, and comfort managing projects independently primarily through the following initiatives listed in the Duties and Responsibilities section.

Duties & Responsibilities

• Lead the overall brand voice and messaging components across all marketing channels, internally and externally.
• Identify, cultivate, and manage all media relationships to raise the organization’s visibility through press coverage, and targeted events.
• Coordinate with other marketing leadership from across the Outward Bound system on projects, including aligning with system-wide initiatives driven by Outward Bound USA.
• Overall management of paid, earned, and owned channels to drive campaign performance across the customer journey.
• Identify and utilize key metrics to report on overall campaign effectiveness and guide future efforts.
• Develop and execute annual and multi-year marketing strategies to support the strategic plan and the sales, development, and program goals.
• Develop and implement marketing and outreach strategies to cultivate relationships with community members, influencers, and advocates to build trust and brand loyalty.
• Other duties as assigned.

Requirements

QUALIFICATIONS & COMPETENCIES

Knowledge & Skills

• Effective communicator with excellent written, verbal and interpersonal skills and the ability to communicate effectively with diverse audiences (donors, alumni, students, parents, partner organizations, etc.)
• A creative capacity for design, attention to detail in reviewing design work, and understanding of brand consistency across a variety of media. Graphic design experience a plus.
• Experience working in nonprofit environment, with a passion for working with youth, and a strong commitment to the mission and values of Outward Bound.
• Dynamic ability to create broad public relations campaigns that involve active media outreach and coordinated communication to reach a pre-determined goal.
• Experience using a CRM and/or CDP to manage customer data. Salesforce experience is a plus.
• Ability to track progress on important goals and campaign effectiveness using tools such as KPIs and/or OKRs. Google Analytics and Ad Grant experience is a plus.
• Deep understanding of effective approaches to segmentation and leveraging dynamic content for every stage of the funnel.

Physical Requirements

• Ability to sit at a desk or computer 90% of the time or greater.
• Ability to stand, squat, or sit on uneven surfaces for short periods of time.

Education & Work Experience

• At least 3 years of relevant experience.
• Bachelor’s degree in a related field.

Compensation & Benefits

Salary Range: $70,000-$85,000; commensurate with experience.

Benefits

• Fifteen (15) days of Paid Time Off (PTO) which accrue per pay period.
• Pro Deals: Discounts from outdoor industry vendors for outdoor professionals.
• Up to Eight (8) weeks of paid Family/Medical leave
• Long-term disability, short-term disability, AD&D insurance, as well as a $25,000 life insurance policy at no cost to the employee.
• Mutual of Omaha Supplemental Insurance.
• Employee Assistance Program (EAP).
• Employer contribution of 75% for Medical, Dental, & Vision insurance through CareFirst BlueChoice for the employee and their children, if applicable.
• Pre-tax Saving Cafeteria Plan: Healthcare Flexible Spending Account (FSA), Dependent Care Flexible Spending Account (FSA), Health Savings Account (HSA).
• Eleven paid holidays.
• 401(k) with a match. Employees are eligible for participation after 1 year of employment. The current match is 6% of the employee’s salary.
• Pre-tax Commuter/Transit Benefits.

Chesapeake Bay Outward Bound School prohibits discrimination against any student or applicant because of race, color, religion, sex, gender, ethnic or national origin, sexual orientation, qualified individuals with disabilities on the basis of disability, or any other category which may be protected by applicable state or federal law. Chesapeake Bay Outward Bound School also promotes respect for all people and will not tolerate harassment based on any of these characteristics nor on differences based on gender identity or expression.

Outward Bound has a zero-tolerance policy for incidents of child abuse and neglect and will report any suspected abuse or neglect.