Marketing Operations Manager Jobs

Job Title: Marketing Operations Manager

At Contata, we inspire ideas and unlock value through innovative and powerful data science and technology solutions. Our team is driven by core values which guide how we behave as an organization and as individuals. We are inventive, genuine, generous, accountable, and tenacious. Each of these values holds special meaning and is a call to action for the Contata team. It is our aspiration to ensure that every project and every interaction with our team provides meaningful business value and is the best part of our client’s day.

Contata is seeking a Marketing Operations Manager in our downtown Minneapolis office. We are looking for a curious and self-motivated individual with strong problem-solving skills to track, interpret and monitor marketing campaign data and analytics.

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As a Marketing Operations Manager, you will be responsible for overseeing and enhancing our marketing operations, ensuring efficiency, scalability, and effective execution of marketing campaigns. You will collaborate with cross-functional teams, including marketing, sales, IT, and finance, to drive process improvement, leverage marketing technology, and enhance overall marketing performance. Key responsibilities include:

1. Process Optimization:

• Identify and streamline marketing workflows, processes, and systems to enhance efficiency and productivity.
• Implement marketing automation and CRM systems to support lead generation, nurturing, and customer lifecycle management.
• Establish standardized processes and best practices for campaign execution, lead management, and data governance.

1. Marketing Technology Management:

• Evaluate, select, and implement marketing technology tools and platforms to support marketing operations.
• Collaborate with IT teams to integrate marketing systems, troubleshoot issues, and ensure data integrity and security.
• Provide training and support to marketing teams on marketing technology tools and processes.

1. Campaign Execution and Performance Analysis:

• Oversee the execution of marketing campaigns, ensuring timely delivery and alignment with marketing strategies.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) and marketing ROI.
• Monitor campaign performance, analyze data, and provide actionable insights to optimize campaign effectiveness.

1. Cross-Functional Collaboration:

• Collaborate with sales, IT, finance, and other teams to align marketing efforts with overall business objectives.
• Foster strong relationships with internal stakeholders to ensure smooth communication and collaboration.
• Coordinate with external vendors and agencies to manage marketing operations and leverage their expertise when necessary.

Qualifications:

• Proven experience (5+ years) in marketing operations, campaign management, or a similar role.
• Strong understanding of marketing principles, direct marketing, digital marketing, and best practices.
• Proficient in marketing automation platforms, CRM systems, print processes and analytics tools.
• Knowledge of data privacy regulations (e.g., GDPR, CCPA) and their implications for marketing operations is desirable.
• Exceptional analytical and problem-solving skills, with the ability to interpret complex data and provide actionable insights.
• Bachelor's degree in marketing, business administration, or a related field.
• Detail-oriented and highly organized, with a focus on delivering high-quality work within deadlines.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Excellent project management skills, with the ability to prioritize and manage multiple projects simultaneously.

Joining our team as a Marketing Operations Manager offers you the opportunity to make a significant impact on our marketing effectiveness and contribute to our overall growth. If you are a results-oriented professional with a passion for marketing operations and a desire to drive excellence, we look forward to receiving your application.