Marketing Director - Theme Park

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Job details

Exciting leadership opportunity with one of the top entertainment companies in the US!

This Jobot Job is hosted by David Montgomery

Are you a fit? Easy Apply now by clicking the "Apply" button and sending us your resume.

Salary $90,000 - $105,000 per year

A Bit About Us

One of the top global entertainment companies with a successful and aggressive growth plan in the US. Very exciting time to join the organization!

Why join us?

Join a team that aims to make others smile and have fun! Senior Management has a plan for future growth through major improvements at this park (including a new floating concert stage).

Job Details

Summary

This theme park is looking for a fun-loving, data-driven marketer to join our team. We are all about driving results and creating unforgettable experiences and memories for our guests. If you’re a marketer that wants to break away from the typical, mundane desk job and uses a combination of creativity and analytical thinking to grab people’s attention, this opportunity is for you. As Director of Marketing, you will work with the global & US corporate teams to develop and execute high-performance plans to improve and deliver quality guest experiences, all with the ultimate goal of growing attendance and EBITDA.

Roles & Responsibilities

• Compile, analyze, and distribute financial and performance metrics required to meet long-term company objectives
• Hire, support, and lead direct reports including Marketing seasonal team members.
• Research, analyze, and monitor financial, technological, and demographic factors so that market opportunities may be capitalized, and the effects of competitive activity may be minimized
• Coordinate and execute all marketing functions, including B2C, B2B/group sales, events, online marketing, promotions, and public relations
• Collaborate and engage with park leadership team, as well as other company stakeholders, in developing and executing a high-performance plan
• Lead and implement strategies within paid, earned, shared, and owned media channels
• Lead and ensure proper marketing brand and standards are in place at the park, including signage, handouts, printed materials, etc.
• Perform other related duties as required or assigned by the General Manager, Regional Marketing & Sales Director, and Corporate Team.
• Direct, monitor, and mentor the sales and marketing team in activities
• Develop and implement annual marketing plans, communication plans, and budgets for the park
• Coordinate efforts with other Park Departments to continually improve and deliver quality guest experiences to customers in all areas
• Grow earned media opportunities, and leverage social media to gain awareness for ticket offers, events, and programming

Qualifications

• Flexible scheduling is required. During busy spring and summer season, hours will include weekends and holidays.
• Bachelor’s degree in Marketing and/or Sales, Advertising, Communications or related fields. Equivalent experience will be considered.
• 3+ years of related experience required. Prior experience in the tourism or theme park industry is a plus but not required.

Interested in hearing more? Easy Apply now by clicking the "Apply" button.

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Click our Jobot logo and follow our LinkedIn page!