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Manager, Programs And Partnerships
Recruited by POLITICO 10 months ago
Address Arlington, VA, United States
Marketing Director, Media, Influencer, & Partnerships
Company | Spirit Of America Corporation |
Address | Arlington, VA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Internet Publishing |
Expires | 2023-05-15 |
Posted at | 1 year ago |
Are you looking to make a difference in the world by helping to protect and advance freedom and democracy? Are you energized by working at the intersection of entrepreneurship, US foreign policy, and global humanitarian impact?
- Set communications goals.
- Help capture, write, design, and pitch/publish stories that grow awareness and credibility for the organization and its programs.
- Understand media trends.
- Utilize and manage freelance and/or agency resources as needed.
- Lead story development, media relations, outreach, coverage and reactive/crisis PR; calendaring and pitching.
- Identify and build out our bench of foreign policy analysts and think tanks as strategic partners that serve us as both advisors as well as giving us reach and influence among donor supporters, policy makers, partners via their analysts, networks, channels, publications, & events.
- Work closely with social and international communications.
- Develop earned opportunities and partnerships that harness their ability to help us reach our audiences and grow our brand through authentic storytelling and campaigns.
- Identify key opinion leaders and influencers with key audiences that intersect our supporter base targets.
- Identify opportunities in key audience segments among our core audience and in new broader growth audiences to leverage third party brands and institutions to extend our message and create new ways for people to engage with Spirit of America.
- Spot and translate trends among culture and global affairs into actionable opportunities.
- Track and measure results of programs utilizing data to provide recommendations for optimizations and future initiatives.
- Work across the organization including marketing, development, and international program teams to coordinate and leverage brand awareness plans, tactics and partner relationships.
- Flexibility to work outside normal business hours with some travel, as needed
- Able to work in a highly collaborative environment.
- Bachelor’s degree with 6-8+ years of relevant professional experience in public relations, marketing and communications, journalism.
- Excellent organizational skills, attention to detail, and ability to work on multiple projects simultaneously.
- Ability to derive and act on data-driven insights and optimizations.
- A genuine connection to the Spirit of America mission, including the work we do day in and day out.
- Stellar written and verbal communication, and visual storytelling, including the ability to adapt style and voice for different audiences, pitches and outlets.
- Experience in a combination of the following communications disciplines: Public Relations, Communications, Analyst Relations, Event and Speaking, Influencer Partnerships and Marketing, Brand Partnerships Marketing
- Experience building and managing media outreach (print, online and broadcast), press events and briefings and creating earned campaigns with partners, as well as analyzing their metrics and data
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