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Marketing Director Jobs

Company

Fripp Island Golf & Beach Resort

Address Beaufort, SC, United States
Employment type FULL_TIME
Salary
Expires 2023-09-08
Posted at 9 months ago
Job Description

At Fripp Island Golf & Beach Resort, we’re committed to sharing the simple, seaside, serenity of this special island with our guests and members. We believe that it takes passionate people to bring our vision to life.

Working at Beaufort’s premier island destination, you can enjoy benefits including:

  • Access to resort amenities
  • Beach access
  • Health, dental, vision, life insurance and PTO (Full time employees)
  • Paid Holidays
  • Food and merchandise discounts
  • Employee referral program

Job Summary

The primary purpose of this position is to generate awareness, enhance the brand image and increase revenue for the Fripp Island Golf & Beach Resort. This role is responsible for leading the Resort’s graphic design direction, communications, advertising, social media platforms and website. Additionally, the marketing director position is responsible for overseeing the marketing department, as well as collaborating with other departments at the resort to create awareness of Fripp Island news and activities.

Duties and Responsibilities

·Market Fripp Island Golf & Beach Resort and Club, with an emphasis on the vacation rental program.

·Create a targeted marketing program for recruiting new & desirable vacation rental properties.

·Strategize & implement the company’s marketing campaigns.

·Supervise staff.

·Develop synergistic marketing materials for our Rental Program, Club, & Group Sales.

·Drive traffic to our website.

·Send communications to potential guests.

·Manage social media platforms.

·Use targeted communications, email, newsletters, calendars, Facebook, Twitter, Instagram, blogs.

·Coordinate island communications with the Fripp Island Property Owners Association

·Perform any additional duties as needed.

Skills and Qualifications

·Graphic design experience

·Digital marketing

·Skilled writer

·Team player

·Enjoys using social media & getting results.

·Networking ability

·Willingness to occasionally work a flexible schedule.

·Self-starter

·Budget preparation

·Organizational ability

·Creativity & imagination

·Strong attention to detail

·Good organization & planning skills

·Computer software skills

·Meet deadlines Develop calendars & timelines.

Bachelor’s degree in marketing, journalism, or communications. Experience in the hospitality industry or related field is a plus.

Please submit a portion of your portfolio which includes at least the following:

·Marketing campaign you developed with results and how they were measured.

·Advertisements-written, radio, television, billboard, social media.

·Newsletters- internal or external.

Compensation

Compensation is commensurate with experience and education.

Information

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, skills, or efforts associated with this position. This document does not create an employment contract, implied or otherwise, other than an “at will” employment relationship.

  • Fripp Island Golf and Beach Resort is an equal opportunity at will employer and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, national origin, or due to pregnancy.