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Related keywords
- Graphic Design And Marketing Specialist
- Design Specialist
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- Marketing Communication And Design Specialist
- Marketing Design Specialist
- Marketing Design Manager
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Marketing & Design Specialist Jobs
Company | XTEND |
Address | Grand Rapids, MI, United States |
Employment type | FULL_TIME |
Salary | |
Category | Wellness and Fitness Services |
Expires | 2023-06-16 |
Posted at | 1 year ago |
Position Summary
The Marketing & Design Specialist will work directly with the VP of Communications to develop and drive marketing strategies and producing the graphic design elements necessary for Xtend and those we serve - our business partners, credit union clients and their members.
This position will work with our internal teams, our clients, and our partners to facilitate B2B and B2C marketing strategies, audience curation, and marketing execution. This role is essential for the success of Xtend, as well as our B2B and B2C client relations, brand, and marketing. This will include understanding the unique brands we serve, content creation for multi-media needs (email, print, web, social, press releases and more), and measuring the success of our communications. The ideal candidate will understand the importance of target audiences and the best way to speak to those audiences that will drive results.
Essential Job Functions
The Marketing & Design Specialist will work directly with the VP of Communications to develop and drive marketing strategies and producing the graphic design elements necessary for Xtend and those we serve - our business partners, credit union clients and their members.
This position will work with our internal teams, our clients, and our partners to facilitate B2B and B2C marketing strategies, audience curation, and marketing execution. This role is essential for the success of Xtend, as well as our B2B and B2C client relations, brand, and marketing. This will include understanding the unique brands we serve, content creation for multi-media needs (email, print, web, social, press releases and more), and measuring the success of our communications. The ideal candidate will understand the importance of target audiences and the best way to speak to those audiences that will drive results.
Essential Job Functions
- Coordinate with clients to establish a vision for a product or design.
- Accept all other duties as assigned by the VP of Communications or Xtend Leadership Team.
- Assist in the resolution of minor Internal Network & Systems support.
- Marketing collateral ordering and order management both for Xtend as an organization, and clients.
- Press release tracking and management to meet corporate and team goals.
- Create and submit all end of month or quarterly reports
- Drives audience engagement through targeted markets and report on our efforts to adapt as needed
- Improve and develop marketing strategies for Xtend, our partners and stakeholders.
- Training internal teams and/or clients on tools and software utilized by Xtend.
- Support teammates with website updates and collateral updates.
- Provide support to staff regarding graphic needs and marketing content for written communication needs.
- Ensure products and procedures are well documented and updated.
- Create, revise, and standardize branding and logo formats.
- Develop detailed understanding of various brands we support to create content for successfully maintaining and executing marketing strategies
- Compose content for marketing materials, including flyers, brochures, inserts, online, and direct mail pieces, as well as digital marketing materials such as web/social media graphics, website design, and email campaigns.
- Develop expert knowledge on electronic communications platforms
- Contribute and assist with marketing and advertising programs for Xtend and client partners.
- Assist in marketing collateral creative process and quality assurance.
- Assist with event and webinar correspondence and administrative needs.
- Participate in team meetings, gather information and data, and think creatively to produce new ideas for marketing and advertising.
- Keep Xtend up to date with technological changes and industry advancements.
- Manage custom client requests & projects in timely manner.
- Experience and aptitude using Microsoft application software as well as email marketing software and/or social media management software
- Excellent verbal and written communication skills; ability to compose single correspondence or other materials as directed.
- Ability to maintain and present a positive and happy attitude.
- Thoroughness, excellent attention to detail; ability to take initiative and work independently.
- High School graduate or equivalent is required.
- Handles pressure well in a fast-paced environment with strong Project Management skills
- Three to five years of experience in business administration, marketing or project management preferred.
- Ability to use discretion when dealing with sensitive and confidential data.
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