Marketing Data Analyst Jobs

Job Summary:

The Marketing Data Analyst role is responsible for working as a part of the Marketing department to set and monitor marketing strategies that will foster long-term relationships with consumers. This individual will act as an expert with Customer Relationship Systems and KPI metrics.

Responsibilities:

• Conduct market research to follow trends and competition.
• Operate with a holistic view of the retail business and enterprise operations, which enables effective decision-making, ability to prioritize work, & proactively address opportunities at the market-level.
• Coordinate with Business leaders to boost our market presence and increase member engagement.
• Assist with organizing promotional events to reach perspective members.
• Set specific marketing strategies to retain members.
• Ensure the CRM system provides an effective sales funnel.
• Effectively navigate various levels of the organization to acknowledge and balance connected and dependent strategies, directions & priorities.
• Monitor, manage, and nurture relationships with members through CRM system(s).
• Develop and implement marketing techniques that will drive new members.
• Ability to identify and drive proactive work that aligns overall corporate vision and respective market goals, all while considering the most effective means of addressing dealer needs.
• Lead the email marketing team and suggest new methods to address members’ needs.
• Track marketing metrics and trends (conversion rates and web analytics).
• Plan and manage multi-channel marketing campaigns.

Preferred Education and Experience:

• Strong collaborator, with a positive attitude and proven track record of working in a team environment to successfully support business units.
• Five+ years of similar or related experience with proven work experience as a CRM Analyst (or similar role).
• Segmentation data and research experience
• Solid background in customer acquisition strategies.
• Bachelor's Degree in Marketing, Business, Statistics, Computer Science or similar related field.
• Technical expertise with CRM and analytical systems.
• Knowledge of online marketing methods and best practices.
• Strong communication skills along with a customer-oriented attitude.