Marketing Communication Specialist Jobs

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The role of Marketing Communication Specialist is to develop and implement communications programs and messages including marketing communications, web content, and direct marketing to educate and inform stakeholders, including customers, employees, trade media and interest groups.
ABB’s Smart Power Division is looking for a Business Communications Specialist for its NAM Infrastructure business preferred locations are: Atlanta GA, Cary NC, Bloomfield CT.
This position reports to
Global Head of Communications – Smart Power
Your responsibilities

• Anticipate market trends, analyze competition, conduct customer visits, work with relevant teams to understand/map customer profiles (specifiers, contractors, distributors, end users, 3rd party agencies) and customer journeys, and keep the positioning up to date
• Influence, develop, communicate, and commit to NAM Infrastructure business’ vision, goals, and strategies, translating them into customer communication action plans always in alignment with relevant teams
• Develop and pilot positioning initiatives ensuring consistency with the tone of voice and messaging across the division
• Drive the creation of all marketing collateral including definition of common templates (e.g. brochures, product spec sheets, ordering pages, etc.), ensure proper English usage
• Drive Smart Power’s NAM Infrastructure business’ marketing communication strategies, develop and track KPIs; ensure alignment with all relevant global and local stakeholders. Report on the success of marketing communication campaigns

Your background

• University degree with minimum 5 years of industry experience in relevant marketing communication positions, including industry experience and project management - Good understanding of the complexity of the NAM market and specifically the key industries critical to the success of Electrification
• Agile methodology background can be considered a plus.
• Appreciation for working in international environments (strong intercultural skills) - Comfortable interacting with senior leaders as well as technical specialists
• English as native language, Expert storyteller, Excellent copywriting and editing skills, able to simplify complex technical content into appealing marketing messages and contents - Excellent interpersonal, verbal and written communication skills
• Desire to seek out new and innovative communications techniques, tools and approaches
• Candidates must already have a work authorization that would permit them to work for ABB in the US

Benefits

• Life insurance
• Disability insurance
• Healthcare plan
• Retirement plan
• Wellbeing program

More about us
ABB Smart Power is a global technology leader, with products and solutions that make power supplies smart, connected and protected. Its intelligent products and solutions make power more competitive by improving the energy efficiency, productivity and reliability of almost any operation.
We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com.
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