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Marketing And Communications Associate
Company | Breas Medical |
Address | Billerica, MA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Medical Equipment Manufacturing |
Expires | 2023-08-10 |
Posted at | 10 months ago |
This role is key part of the Americas Commercial team who’s responsibility is to help empower commercial success of the Vivo Ventilation, Z Series Sleep and overall Breas branding activities in the region. Responsibilities include particpiation in the development and implementation of customer facing activities in the region.
- Issue requests for proposals
- Supports and manages local price files and quotation calculators
- Make the necessary agreements for customer activities and marketing material within agreed budgets
- Develop and deploy innovative multi-channel promotional campaign tools and programs to support the sales force and to increase customer contacts through new channels including traditional advertising, e-mail blasts, direct mail and social media. Evaluate outcomes and ROI.
- Continuously gather information about market trends, customer needs, clinical trends, competition, Regulatory, etc, to define opportunities and threats for the business and initiate appropriate actions
- Develop and deploy high-impact marketing campaigns for the Vivo and Z2 businesses in the US
- Prepare and evaluate the effect of other marketing activities
- Support and coordinate with Sweden all local website initiatives in line with marketing activities, product launches and new technology and ensure that they are secure and technically up to date.
- Help support a competitive commercial strategy for the Breas devices, accessories and cloud solution in Ventilation
- Initiate marketing materials and make them available to relevant parties
- Works closely with key customers to understand their needs and translate those into actionable activities
- Maintain efficient workflow processes within the US team and manage sales collateral in an efficient way
- Maintain compliance to rules and regulations for promotion of medical devices.
- Assist in other sales or operations related projects
- Represent Breas towards customers and suppliers
- Maintain a high service level towards all direct and indirect sales and marketing partners
- Stay up to date on rules and regulations for promotion of medical devices to various customer segments (both professionals and consumers) in the territory where Breas is active.
- Create and support Breas branding initiatives through an attractive visual image (implementing Breas branding guidelines) and consistent messaging
- Work closely with region direct sales and distributiors to provide training and tools enabling the team to grow the business and reach targets
- Supports and manages US Commercial Sharepoint files
- Support all smallCPAP.com website activities related to branding and promotion, tracking of advertising spend, managing local dashboards related to website traffic and building ROI
- Close collaboration with the sales, customer service, technical service, quality/regulatory affairs and finance teams
- Manages all sales and marketing collateral
- Execute primary market research, competitor reviews, positioning, pricing
- Manages local budgets related to all marketing and communication spend for websites, tradeshows and congresses and printed marketing collateral
- Excellent skills with graphic design software (eg Adobe InDesign)
- A bachelor’s degree in marketing, Graphic design or other relevant discipline
- Fluent in English
- Experience from medical devices and preferably also consumer marketing
- WordPress skills to execute website updates
- Ability to manage multiple projects simultaneously and to deliver results according to agreed timelines
- Clear thinker, able to work in structured way
- Creative mindset generating ideas for marketing activities and for removing obstacles in project execution.
- Strong customer orientation
- Strong team player
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