Marketing And Communication Director

Position Description: This position is responsible for the development, implementation, and
management of strategic plans for communication at the national and local level. This will include
responsibility for engaging with print, web, social, and industry media and the design and distribution of
print and virtual resources to promote CWIT’s programs, mission, activities, policy recommendations,
and initiatives. The position will also provide direction and supervision to program recruitment staff.
Areas of Responsibility Include:
• Develop and implement communications plans with cost-effective marketing and outreach
strategies to communicate with a range of constituents through printed and electronic media.
• Ensure effective and integrated communication plans for all of CWIT programs, including direct
service, local policy and the National Center.
• Lead the development and distribution of press releases, publications, videos, newsletters,
social media content, and other printed materials, including annual reports.
• Guide development and vision for CWIT websites and web-based resources and engagement
with stakeholder networks
• Manage overall organization branding and messaging to public.
• Develop materials for direct service outreach efforts (flyers, posters, exhibits for fairs and
events, and advertising).
• Develop and manage implementation of outreach and recruitment plans.
• Work closely with the Director of Development to lead planning for fundraising events and/or
individual giving campaigns.
• Provide leadership for creating and maintaining a comprehensive database.
• Write, edit, and proof materials to ensure they are accurate, maintain a consistent tone, and
communicate core messages and values
• Utilize analytics and key performance indicators to measure and report on the efficacy of
external communications
• Respond to inquiries and managing communication with external stakeholders, including
partners, clients, and the public
Qualifications:
Competitive candidates will have:
• At least 5 years of experience with public relations and the media.
• Proven experience in planning and executing successful events.
• Demonstrated experience in developing presentations and publications.
• Demonstrated excellence in writing, editing, and proofing materials, maintaining accuracy,
consistency, and effective communication
• Demonstrated proficiency in research, written and verbal communication, including targeted
social media strategies and engagement
• Some knowledge of workforce development programs, equal employment opportunity
initiatives, or programs supporting underserved populations
• Strong project management and problem-solving skills, efficiently handling multiple priorities
with keen attention to detail
• Understanding of the intersection of racial, gender and other underrepresented populations’
struggle for equity and inclusion
• Understanding of issues relating to women’s economic security in the context of participation
and success in traditionally male-dominated employment and apprenticeship
• Managing communication work for multiple programs at local, national levels
• Demonstrated ability to take initiative and to work both independently and collaboratively on
multiple projects and tasks.
• Demonstrated experience and ability to prioritize multiple responsibilities and meet deadlines
and deliverables with precision and accuracy.
• Commitment to and passion for CWIT’s mission of gender equity, women’s economic and social
empowerment, and social justice.