Marketing Analytics Specialist (Hybrid)

Address: USA-MA-Quincy-1385 Hancock Street

Store Code: ECommerce Acquisition (27513)

What’s Our Dish

Announced in May 2018, Peapod Digital Labs (PDL) is an Ahold Delhaize USA company that powers the eCommerce and digital strategies for the Great Local Brands of Ahold Delhaize USA. Accelerating growth in digital and personalization capabilities, PDL is an innovation lab focused on meeting the changing needs of customers, regardless of when, where, and how consumers choose to shop.

Browse The Aisles

The Marketing Analytics Specialist is a curious and passionate problem solver who finds ways to address the business needs of ADUSA brands with customer data while building marketing technology solutions to improve the customer experience. Owning and leading the audience building process, acting as the subject matter authorities in the use of ADUSA customer data for marketing and guide the local brand organizations in using this data to improve campaigns. They'll find opportunities for improving the customer experience via personalization.

This role sits within the marketing center of excellence team and reports to the Manager of Media Strategy, Data, and Measurement. It is part of a developing capabilities in ADUSA and Peapod Digital Labs using data in marketing, advertising, and measurement.

Recipe for Success - What's “in store” for the role

Audience building: 1st point of contact for ADUSA and agency partner teams looking to use customer data in brand marketing

• Refine standard performance and testing processes and strategies to guide ADUSA brands and external agencies on 1st, 2nd, and 3rd party data
• Create audience segments in our tech stack according to campaign needs, validate logic and confirm appropriate scale for targeting - automating processes where possible to improve accuracy and speed
• Participate in data strategy discussions with brand and external agency teams, vetting and recommending 1st party audiences to address business problems and campaign briefs
• Partner with media execution teams to ensure effectiveness of audiences measurement through testing to then iterate and improve performance across campaigns

Measurement: Leverage audience and paid/addressable campaign exposure data in our Marketing tech stack to grow media and targeting performance

• Use measurement tools (media mix modeling, multi-touch attribution, A/B testing, etc.) to understand performance of individual audiences and build historical norms and standard methodologies across all brands
• Communicate insights and recommendations to drive action and inform media planning and business goals
• Lead reporting on campaign exposure/overlap across brands and agencies to understand media efficiencies and improve targeting

Strategy: Proactively establish relationships across internal ADUSA teams and with external vendors - using their expertise and partnership to advance marketing technology initiatives

• Work with analytics teams to learn about our customers, how they engage with each brand, and identify the audience targeting opportunities
• Identify the customer journey for each brand
• Lead and grow brand/ agency relationships by learning about their business, responding to requests, and acting as a strategic partner
• Research and develop POVs to advance ADUSA’s martech capabilities, and internal groups to put these plans in motion

The Essentials In Your Cart - The Required Ingredients

• 3+ years experience in one of the following: planning, buying, or measuring digital paid/addressable media, customer analytics, website analytics
• Bachelor's Degree or equivalent experience

Extra Spices - What you should bring to the table

• Familiarity with relational database concepts and knowledge of SQL, or interest in learning basic SQL
• Strong analytical thinking, attention to detail, and the ability to recognize patterns in data
• Experience with 1st party data targeting in marketing channels, data management platforms (DMP) / customer data platforms (CDP), or retail media
• Intermediate to advanced understanding of Microsoft Excel, including pivot tables, and comfort working with large datasets
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Able to learn and adapt to new tools and processes quickly

Join Us at Our Table

Peapod Digital Labs is a forward-thinking company with a strong legacy of innovation. We recognize who powers our progress – our people! Our vision is to become an organization where humanity is universally embraced; Diversity, Equity, Inclusion and Belonging are infused in our business; and our PDL employees are representative of the world and the communities that we serve.

We believe in total wellness, which encompasses a balance of physical, financial, and emotional wellness. No matter where you are on your personal wellness journey, PDL provides access to a variety of tools and resources to support total wellness. This includes medical, dental, and vision benefits, health savings accounts, flexible spending accounts, 401(k) with a strong company match, paid parental leave, adoption assistance, tuition reimbursement, generous and flexible paid time off and holiday policy, and an array of voluntary benefits including critical care, pet insurance, and additional life coverage.

We are an equal opportunity employer. We comply with all applicable federal, state and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status or any other characteristic protected by law.

Job Requisition: 311692_external_USA-MA-Quincy_5262023