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Manager Influencer Marketing Jobs

Company

Nestlé Health Science
Address , Hoboken
Employment type FULL_TIME
Salary
Expires 2023-10-08
Posted at 9 months ago
Job Description
As a leader in the science of nutrition, Nestlé Health Science believes in empowering healthier lives for patients and consumers through a rich product portfolio featuring top brands such as Garden of Life®, Nature’s Bounty®, Vital Proteins®, Nuun®, Persona Nutrition®, BOOST®, Carnation Breakfast Essentials®, Peptamen®, Compleat Organic Blends®, and more, as well as through Aimmune Therapeutics, a biopharmaceutical company developing therapies to prevent, manage and treat food, GI and metabolic-related diseases.

Our team members are challenged to make a genuine impact and play an integral role in driving the business forward. We embrace a dynamic culture that always puts the consumer first, and where ownership, accountability and agility are celebrated at every level. To help our people thrive, we offer expansive career growth potential, the opportunity to work alongside and learn from talented colleagues with diverse backgrounds and skill sets, and a range of best-in-class benefits.

We have more than 11,000 employees around the world, and products available in over 140 countries.

This position is not eligible for Visa Sponsorship.

POSITION SUMMARY
We’re looking for an expert Influencer Marketing Manager to join our growing team and lead Influencer Marketing for the VMHS business at Nestle Health Science. Join us and put your creativity and passion into action as you shape the creator strategy for large and well-known brands within our VMHS portfolio while helping to grow influencer marketing at NHSc into a key brand & business driver that demonstrates measurable impact.

This position is part of the Influencer Marketing team within the Brand Engagement group. In this role, you will be responsible for the overall VMHS Influencer Marketing strategy (organic & paid) as well as the day-to-day influencer campaign management, building and maintaining strong relationships with relevant influencers, and reporting campaign results. You will manage Influencer Marketing agencies as well an engage directly with influencers & creators.

RESPONSIBILITIES
  • Monitor, manage, and report on performance of organic & paid campaigns, including both performance-driven and awareness campaigns
  • Partner closely with Brand & Integrated Marketing teams to leverage creators and their content as part of our campaigns & always-on brand moments
  • Thoroughly vet potential influencers and their followers to ensure brand fit and brand safety
  • Partner with agencies AND work independently (leveraging tools & platforms) to do the following:
    • identify brand-relevant influencers, initiate outreach, and build relationships.
    • Thoroughly vet potential influencers and their followers to ensure brand fit and brand safety
    • Develop briefs & coach creators toward best-in-class content
  • Work with the Influencer Marketing Lead on the master roadmap, playbook and measurement plan to grow influencer marketing into a key brand & business driver, with measurable impact across reach & impressions, traffic & sales
  • Optimize strategy and execution based on learnings
  • Develop briefs & coach creators toward best-in-class content
  • Ensure all contractual obligations are met and all campaigns are successfully launched.
  • Continuously research and learn from other successful brands with a strong social media & influencer presence.
  • Stay on top of trends, share case studies, and demonstrate thought -leadership across the organization
  • Identify brand-relevant influencers, initiate outreach, and build relationships.
  • Review and approve influencer concepts & creative to ensure content alignment with strategies as well as brand standards, mission, and values.
  • Develop a detailed Influencer strategy for each supported brand, aligned to the holistic brand strategy and business objectives – including always-on and campaign strategies

KEY RELATIONSHIPS (INTERNAL)
Marketing, Digital, Innovation, IT, Sales, Finance, Consumer Services, Business Operations

KEY RELATIONSHIPS (EXTERNAL)
Agency/vendor partners

EXPERIENCE AND EDUCATION REQUIREMENTS
  • Strong strategic thinking and ability to lead others
  • BA/BS degree
  • Hands-on experience across Instagram, Pinterest, TikTok, Facebook, Twitter, LinkedIn and social media platforms
  • Experience with Direct-to-Consumer brands is a big plus
  • Ability to build and execute influencer strategies both with and without dependency on agencies
  • 5 years of demonstrated experience and in-depth knowledge of influencer marketing
  • Willingness to challenge the status quo

PREFERRED SKILLS
  • Excellent interpersonal and relationship-building skills
  • Aptitude for thinking analytically, with a results-driven mindset
  • Strong networking skills
  • Strong visual and verbal presentation skills
  • Strong project management skills and ability to manage multiple priorities in a fast-paced environment
REQUISITION # 252872

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at [email protected] or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.