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Manager, Email & Digital Marketing (Remote)

Company

USA Football
Address , Indianapolis, In
Employment type FULL_TIME
Salary $58,674 - $93,726 a year
Expires 2023-10-06
Posted at 9 months ago
Job Description
Title
Manager, Email & Digital Marketing
Classifications
Exempt
Reports to
Sr. Manager, Marketing Operations

JOB DESCRIPTION
Summary/Objective
The Manager, Email & Digital Marketing serves the Marketing & Consulting Sales department. Their focus is the execution of email and digital marketing assets for USA Football’s products and programs. This is inclusive of, but not limited to, email production, list management, website structure (SEO, sitemap, etc.), website analytics, SMS marketing, and some blog posting.
They should be comfortable with common digital marketing tools and email service providers. They should have strong knowledge of HTML, CSS and other email best practices. They need strong quantitative skills and experience with excel and lists. They need to stay up to date on the latest laws and regulations regarding messaging rules, including email (CAN-SPAM), SMS, and additional related areas. They should have a strong grasp of retargeting through customer journeys and other marketing platforms.
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Handles technical aspects of website and email, including customization, personalization and A/B testing protocols
  • Serves as a web page and email layout expert, laying out and designing mobile-friendly messaging
  • Champions proper external messaging through appropriate email service provider (Salesforce Marketing Cloud)
  • Handles day-to-day list management and unsubscribes in Salesforce Marketing Cloud
  • Handles reporting on emails, web ads, and blog CTAs
  • Helps with execution on digital marketing focused areas including webinar setup/list management and CMS website builds
  • Provides technical digital marketing support to the Marketing team
  • Cleans up and combines lists through excel or other tools
  • Heavy focus is on email marketing, including list management, email layout/development, CAN-SPAM compliance and deliverability
  • Supports content marketing calls to action and provides support for web ad management
  • Builds and maintains customer journeys through various channels and manages the email calendar for one-off sends
  • Supports content marketing initiatives with copywriting, customer interviewing, and additional areas where needed
  • Leads SEO, website optimization, campaign tracking, customer funnels and other digital marketing initiatives with the Sr. Manager of Marketing Operations
  • Analyzes data and makes sure proper tracking is setup through Google Analytics, Fullstory, and additional platforms
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Required Education and Experience
  • Plus: Knowledge of HTML, CSS, AMPScript and/or SQL
  • Organizational skills including ability to handle high volume of detail-oriented work
  • Bachelor’s degree
  • Plus: Intermediate knowledge of Adobe Creative Suite, especially Photoshop
  • Proficiency in Microsoft Office products, especially Word
  • Excellent oral and written communication skills
  • Strong understanding of CAN-SPAM and other list management regulations
  • 4 years of experience in email marketing or web development
  • Excellent organizational skills and proficiency using project management tools
Supervisory Responsibility
This position may eventually manage contractors, interns and/or employees. Management of projects includes directing project-related activities of the project team members.
Work Environment
This job primarily operates in a remote office environment. This role routinely uses standard office equipment such as computers and video conferencing.
Physical Demands
Requires the ability to sit for more than four hours per day, reading, listening, and manual dexterity.
Position Type/Expected Hours of Work
This is a full-time position. This position requires standard work hours and some weekend work.
Travel
Occasional travel is expected for this position.

Salary
We offer a competitive salary and benefits.
Salary range: $58,674- $93,726, commensurate with experience, education, and skills.
EEO Statement
USA Football provides equal opportunities for employment and advancement for all individuals, regardless of age, gender, race, religion, color, disability, veteran status, sexual orientation, national origin, or any other legally protected category.