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Related keywords
- Lifecycle Marketing Intern
- Lifecycle Marketing Associate
- Lifecycle Marketing Manager
- Lifecycle Marketing Specialist
- Vp Of Lifecycle Marketing
- Senior Lifecycle Marketing Manager
- Lifecycle Marketing Coordinator
- Lifecycle Marketing Operations Manager
- Lifecycle Marketing Lead
- Sr Manager Of Lifecycle Marketing
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Lifecycle Marketing Manager Jobs
Company | WHOOP |
Address | Boston, MA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Wellness and Fitness Services |
Expires | 2023-08-10 |
Posted at | 10 months ago |
At WHOOP, we’re on a mission to unlock human performance. WHOOP, an upcoming leader in the wearable tech space, empowers its members to perform at a higher level through a deeper understanding of their bodies and daily lives. The lifecycle marketing manager will devise automated campaigns that engage the WHOOP community and drive business results. You will work closely with product, analytics, marketing and other cross-functional teams to bring these strategies to life and drive innovation and a best in class customer lifecycle engagement strategy.
- Manage campaigns from ideation through analysis; briefing and managing projects through to set up in data and email platforms.
- Foster an environment of continuous learning by continuously testing and optimizing nurture campaigns.
- Oversee performance across all engagement and behavioral campaigns and present key insights to marketing management and business partners.
- Collaborate with product management, data science, creative, and lifecycle marketing to design and optimize strategic engagement programs that engage and educate subscribers at various stages of the customer journey.
- Develop and execute comprehensive customer engagement campaigns and automations based on segment-specific needs and preferences to meet business objectives, with a high level of prioritization, time management, and a data-driven approach.
- Establish and measure key performance indicators for initiatives, conduct campaign analyses (in conjunction with analytics) and continually update plans to maximize performance.
- Results-oriented mindset with focus on achieving marketing goals, such as engagement, conversion and retention
- Strong understanding of cross-channel lifecycle marketing strategies and experience advocating for and implementing channel best practices
- Comfortable with building and deploying campaigns, developing segmentation, and using reporting tools and data platforms such as, Amplitude, Looker, Simon Data, Iterable.
- Excellent verbal and written communication skills, with the ability to convey complex ideas in a way that broad audiences can understand
- Highly organized with project management skills, able to simultaneously manage multiple projects, teams, and timelines without breaking a sweat
- Customer-obsession, entrepreneurial spirit, persistence, bias towards action and a well-rounded skill set
- Strong analytical skills, with with ability to analyze data, draw insights, and make data-driven decisions to optimize nurture campaigns and drive desired outcomes
- Advanced segmentation knowledge to build marketing touch points via email, push notifications, in-app and additional channels to nurture engagement
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