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Industry Marketing Manager - Healthcare, Remote

Company

Connection
Address , Merrimack, 03054, Nh
Employment type FULL_TIME
Salary
Expires 2023-07-12
Posted at 1 year ago
Job Description
Overview:

What We Do

We calm the confusion of IT by guiding the connection between people and technology. If a customer is looking for a better way to manage their warehouse inventory, equip their workforce, or secure their data, we make it happen. All it takes is finding the right combination of tech hardware, software, cloud solutions, and support services. That’s what we do. We’re the IT Department’s IT Department.


Who We Are

Our team is made stronger by a multitude of backgrounds, experiences, and perspectives. It’s what makes Connection unique—what drives us to innovate and create technology solutions that stand apart from the crowd. We’d love for you to be a part of that fabric, to share your ideas and experiences with a team that thrives on fresh thinking, creativity, and helping others.


Why You Should Join Us

You’ll find supportive teammates and a rewarding career at Connection—plus great benefits. We take pride in supporting employees with a total rewards package that provides financial, emotional, and physical resources for you and your family. Our compensation, 401k plans, medical insurance, and other benefits are progressive and competitive. We value the importance of our employees’ emotional wellbeing. To support employees, we provide free therapy visits, mental health coaching and tools, and meditation resources. You’ll also enjoy a generous paid time off package that includes not only vacation and sick time, but also Wellness and Volunteer Time Off days.

The Industry Marketing Manager-Healthcare is directly aligned with Connection’s Industry Strategy Group (ISG). The Industry Marketing Manager develops and executes programs and campaigns on the healthcare vertical focused on sales readiness, demand generation, market awareness and thought leadership in partnership with ISG.

Responsibilities:
  • Works directly with stakeholders to define and understand customer segments, solution categories, net new customers and market segments, average deal size, customer share of wallet, etc. Understands market trends and needs; reviews relevant market research reports, industry publications and participates in seminars that are specific to technology within the healthcare vertical.
  • Develops strategies and tactics that translate goals and priorities into marketing campaigns and targets; examples: leads, pipeline growth, vendor consideration, market awareness, sales readiness, sales effectiveness etc. and drive qualified traffic to our front door.
  • Deploys successful marketing campaigns and owns them from ideation to execution
  • Experiments with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Builds strategic relationships and partners with key industry players
  • Develops and deploys positioning, key messages, and thought leadership
  • Monitors program components, measuring performance against objectives in cooperation with Marketing Analytics team and rolls up findings and recommendations for improvements.


Required Competencies:

  • Builds strategic relationships and partners with key industry players.
  • Experience working in the healthcare vertical.
  • Monitors program components, measuring performance against objectives in cooperation with Marketing Analytics team and rolls up findings and recommendations for improvements.
  • Develops strategies and tactics that translate goals and priorities into marketing campaigns and targets; examples: leads, pipeline growth, vendor consideration, market awareness, sales readiness, sales effectiveness etc. and drive qualified traffic to our front door.
  • Deploys successful marketing campaigns and owns them from ideation to execution.
  • Experiments with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
  • Works directly with stakeholders to define and understand customer segments, solution categories, net new customers and market segments, average deal size, customer share of wallet, etc. Understands market trends and needs; reviews relevant market research reports, industry publications and participates in seminars that are specific to technology.
  • Develops and deploys positioning, key messages, and thought leadership.