Head Of Social, Influencer And Events

Looking for a company that inspires passion, courage and creativity, where you can be on the team shaping the future of global commerce? Want to shape how millions of people buy, sell, connect, and share around the world? If you’re interested in joining a purpose driven community that is dedicated to crafting an ambitious and inclusive work environment, join eBay – a company you can be proud to be with.

eBay Inc. (Nasdaq: EBAY) is a global commerce leader that connects millions of buyers and sellers in more than 190 markets around the world. We exist to enable economic opportunity for individuals, entrepreneurs, businesses and organizations of all sizes. Founded in 1995 in San Jose, California, eBay is one of the world's largest and most vibrant marketplaces for discovering great value and outstanding selection. In 2022, eBay enabled nearly $74 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.

The eBay Global Marketing team is responsible for driving long term, balanced growth for the eBay brand and its focus categories. Within the Global Marketing org, the US Brand team is looking for a Head of Social, Influencer and Events to lead eBay’s organic and paid social strategy, influencer approach and event activations. They will be responsible for delivering our brand message and reasons to believe in eBay across social platforms and events and fostering scalable connections with enthusiast communities to drive advocacy– all with an eye to lifting brand salience.

The ideal candidate will have both a creative and strategic attitude, be fluent in digital and social channels, have a deep experience with influencer platforms and leading events. Equally comfortable ‘rolling sleeves up’ and thinking long-term, they will work in tandem with regional brand marketing, CRM, comms, product, business units, customer support, media and performance marketing teams to develop engaging social marketing programs and events strategies in support of eBay’s most important priorities. The ability to think strategically, be agile, lead teams, and drive to performance will be imperative to the success of this role.

Primary Job Responsibilities

• Set team-wide objectives and refine measurement framework to show impact on business goals across all programs
• Drive overarching content and engagement strategy across platforms and lead team of Social and Community Managers to deliver against goals across eBay and Focus Category paid, owned and earned social
• Deliver new streamlined social strategy in alignment with overarching global brand strategy for focused brand impact. Sell-in, implement, measure and optimize.
• Evolve influencer strategy, establishing new engagement frameworks, talent pillars and influencing product development. Work across teams to define collaborative execution plans.
• Collaborate with other regional leads on global approach to social, establishing a global playbook for “social at eBay” with regional-focused executions
• Co-lead, with media, relationships with platform partners to drive creative and media excellence through organic and paid efforts

Qualifications

• A strong bias for action but balances it with the ability to establish clarity and lead in ambiguity. Possesses the courage to trailblaze where structure and vision is evolving, but is mindful of preserving relationships and building trust with peers and collaborators.
• Proven track record as people leader and external partner manager. Agile thinker, team-oriented and solution- focused
• Familiarity with standing up new social and influencer strategies and quantifying performance and impact
• Comfortable selling in new ideas to leadership with poise, passion and professionalism, backed by data and details
• Consumer-obsessed with a passion for connecting brands with communities and sustainably telling brand stories at scale
• Experience establishing measurement that quantifies impact of efforts against the business
• Outstanding interpersonal, written, and verbal communication skills and partner management
• 10+ years in brand social marketing with experience in influencer, organic and paid social performance management and events
• Bachelor’s degree (or equivalent) required.

Benefits are an essential part of your total compensation for the work you do every day. Whether you’re single, in a growing family, or nearing retirement, eBay offers a variety of comprehensive and competitive benefit programs to meet your needs. Including maternal & paternal leave, paid sabbatical, and plans to help ensure your financial security today and in the years ahead because we know feeling financially secure during your working years and through retirement is important.

Here at eBay, we love creating opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do each and every single day. We want to ensure that as an employee, you feel eBay is a place where, no matter who you are, you feel safe, included, and that you have the opportunity to bring your unique self to work. To learn about eBay’s Diversity & Inclusion click here: https://www.ebayinc.com/company/diversity-inclusion/

The pay range for this position at commencement of employment in California, Washington, or New York is expected in the range below.

$144,000 - $216,150

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

eBay Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected]. We will make every effort to respond to your request for disability assistance as soon as possible. View our accessibility info to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities. For more information see: EEO is the Law Poster and EEO is the Law Poster Supplement.

Jobs posted with location as "Remote - United States (Excludes: HI, NM)" excludes residents of Hawaii and New Mexico.

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