Head Of Marketing Jobs

Scout Veterinary Care is looking for a passionate and dynamic Marketing Director ready to work as part of a small but mighty team growing the Scout brand. Working closely with the founders and managing multiple external agencies, this position will be directly responsible for company wide marketing efforts inclusive of events, partnerships, social media, paid media, email marketing and other growth marketing initiatives. Candidates should be highly-organized team players with a deep understanding of brand and a hands-on, solutions oriented mindset. Most importantly, a lover of pets.

What you'll do:

As the marketing lead you are the brains and voice behind our growing the Scout Chicago community. You will be responsible for defining our marketing strategy, executing a 360 plan including events, PR, content and digital marketing – ultimately ensuring we acquire and retain loyal customers.

• Community Management: Lead online/offline hybrid community management efforts—including social insight, surprise & delight moments, giveaways, and user-generated content curation.
• Partnerships: Develop strategic local and national partnerships with brands and influencers to increase brand awareness.
• Content: work with our digital agencies and in-clinic teams to curate/create branded Scout content to be used across organic and paid social channels.
• Manage external consultants and agencies (PR and digital marketing) to ensure all parties are aligned with brand goals/objectives and on track to hit goals.
• Develop 360 marketing plan that drives awareness, acquisition and retention.
• Build and lead measurement plan; establish KPIs and deliver regular reports with comprehensive metrics and actionable insights to optimize content performance and future campaigns.
• Events: develop local event plan that drives maximum attendance and retention; help in launching new location with complimentary event strategy.

Who you are:

• A deep understanding and prioritization of customer experience.
• Hands-on experience executing creative events and PR initiatives.
• 6+ years of experience building and executing on a marketing engine for a high-growth brand.
• Experience working with a service-based or hospitality brand ideal, but not required.
• Excellent communication, collaboration, and planning skills with meticulous attention to detail.
• 2+ years working in Chicago press, events or local businesses.
• Proven ability to creatively problem-solve and achieve results in a fast-paced and dynamic environment.

To apply, please email resume and cover letter to: [email protected] with subject as 'SCOUT marketing candidate: [your name]'