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Global Marketing Director, Skincare
Company | Coty |
Address | Manhattan, NY, United States |
Employment type | OTHER |
Salary | |
Category | Personal Care Product Manufacturing |
Expires | 2023-09-08 |
Posted at | 9 months ago |
GLOBAL MARKETING DIRECTOR, SKINCARE
- Manage one to two direct reports
- Drive the conceptualization of globally relevant 360 launch plans from strategic brief through execution with Global Communications to ensure cohesive messaging across all marketing touch points and key markets
- Ad Hoc Marketing presentations
- Drive digital first asset development in partnership with Global Creative and Digital teams providing clarity on deliverables, best practices and messaging priorities
- Create key launch documents (Launch strategy decks, Forecasting decks, Retailer presentations)
- Responsible for the creation of briefs (New Product, Design and Campaign), ensuring deliverables are aligned with launch objectives, and all briefs are executed and delivered on-time
- Define global pricing and category guidelines to be implemented across all markets
- Manage upfront new launch planning in collaboration with the Project Management team:
- Develop and implement the 3-year global strategy for the respective skincare franchises categories
- Directly manage s detailed calendar, including new products and re-support priorities, that supports category a and franchises strategy with focus on fast-growing subcategories, hero franchises and sustainability initiatives
- Marketing Business presentations
- Organize new product launch kick-off meeting with cross-function teams
- Optimize global skincare portfolio, assessing financial implications of innovation, discontinuations, MOB and profit margin
- Strategic planning
- Support development of decks for:
- Work collaboratively with Commercial teams so that market needs are understood and integrated into the overall strategic planning
- Global Education team
- Chief Brand Officer
- Creative team
- Global Comms team
- VP skincare
- R&D team
- NPD team
- Brand SVP
- Design Team
- US/International teams
- Responsible for COGS and profitability analysis
- Develops yearly budget with Global Marketing for all launches
- College degree, 8+ years of work experience in marketing, preferably in beauty
- A passionate, energetic team-oriented individual with strong interpersonal skills - dynamic, flexible, positive attitude
- Superior project management skills, tracking multiple parallel deadlines with exceptional attention to detail
- Strong financial and analytical skills, strategic thinking skills
- Passionate about beauty; relentlessly up-to-date on emerging and future trends
- Ability to collaborate with cross functional teams to develop creative solutions in dynamic and changing business environment
- Strong oral, written, communication and presentation skills.
- Strong project and timeline management skills, structured, problem solver
- Bachelors Degree in Marketing or related field required. MBA a plus.
- A strong sense of urgency, ability to manage details while responding to changing priorities and feedback.
- Strong organization and prioritization skills, with a proven ability to multi-task and manage complexity
- Strong knowledge of and ability to apply sustainability best practices
- Ability to anticipate needs, innovate, multi-task and excel in a fast-paced environment.
- True passion for leading teams, mentoring and developing the success of others.
- Software expertise – MS Word, Excel, PowerPoint.
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