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Global Brand Ambassador - Tequilas
Company | Brown-Forman |
Address | Atlanta, GA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Beverage Manufacturing |
Expires | 2023-09-03 |
Posted at | 9 months ago |
"Tequila is one of the most dynamic and fastest-growing spirit categories in the industry. Brown-Forman is uniquely positioned to capture a sizable market share with Tequila Herradura and El Jimador, both high quality brands of provenance, and strategically positioned at the premium and above pricing segment." -Hiring Manager
- Serve as a face and spokesperson in company, industry and consumer events as in internal and external brand assets. Market visits to key cocktail cities and markets.
- Influence and educate internal teams, the trade, tastemakers, and opinion leaders on what makes Tequila Herradura and el Jimador unique.
- Organize and maintain a central database of all relevant training materials.
- Assist in the development and implementation of the tequila innovation strategy globally.
- Partner with global and regional teams to develop on premise sales training techniques, tools and relevant bar programs.
- Support the promotion and selection of the By The Barrel program.
- Develop and lead the implementation of global brand advocacy programs for Brown-Forman tequila brands.
- Strong interpersonal skills and ability to operate effectively in a collaborative matrix.
- 5-7 years of sales, business development, advocacy, marketing and/or brand ambassador experience or equivalent level of relevant experience.
- Experience in distilled spirits or alcohol industry.
- Strong communication and public speaking skills.
- Ability to travel as needed for business up to 50% of the time (Including weekends & public holidays when needed).
- Experience working with/on the On Premise channel.
- Tequila industry experience, knowledge and passion for agave spirits.
- Involvement in developing, executing and managing brand advocacy programs, platforms and tools.
- Mixology background.
- Based in a cocktail culture city.
- Ability to educate on the Tequila Category / B-F Tequila Brands / History / Production.
- The base salary will be $110,000-$125,000 paid semi-monthly; the cost of labor allowance equal to 10% of the base salary will be paid monthly.
- NOTE: Base salary range depends on a combination of job related factors to include candidate skills and experience.
- For NY & CA, the range of pay for the role is $121,000 to $137,500. This includes a base salary and a cost of labor allowance.
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