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General Manager - Hilltopper Sports Properties
Company | LEARFIELD |
Address | Bowling Green, KY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Technology, Information and Internet |
Expires | 2023-07-24 |
Posted at | 10 months ago |
Hilltopper Sports Properties is LEARFIELD's local, dedicated entity representing Western Kentucky University. In complete collaboration with the university, this team is committed to extending the affinity of the University's brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate sports fan base.
- Partner with Regional Vice President to develop an annual fiscal budget for the entire property
- Determining University's fit within primary business market
- The General Manager (GM) reports directly to the Regional Vice President and is responsible for managing the sports property efforts to ensure the highest attainable level of success. This includes:
- Ensure sales team effectively leverages internal support groups such as Integrated Marketing, Research and Digital in order to drive sales
- Understanding the strategic goals and objectives of the department
- Developing strong relationships within the department
- Develop and model a strong team-based selling culture, where encouragement and partnership are recognized and rewarded
- Deliver on individual and team revenue goals through the selling of integrated marketing packages using traditional, digital and other non-traditional marketing channels to meet client's objectives
- Develop and maintain strong, lasting relationships with both current and potential corporate sponsors
- Help recruit, manage and train all support staff, including Coordinators (activation staff), game day assistants, and any third party vendors who participate in the execution of property related activities
- Develop, implement and review strategic business plans, including sales/financial performance and new product development
- Supervise the school's respective broadcasting talent and work closely with LEARFIELD operations/production staff to ensure the highest quality in programming, production, syndication, coverage and presentation.
- Maintain flexible work hours including sporting and non-sporting events that may occur on weeknights or weekends
- Able to develop and execute strategic plans in order to meet both short and long term business objectives
- Effective problem solving abilities
- High energy level coupled with a strong drive for results
- Ability to analyze a client's traditional, digital and non-traditional marketing needs based on the customer's marketing targets and objectives, and craft an integrated marketing solution(s) to meet those needs
- Manage time effectively and orchestrate multiple tasks simultaneously
- Proven track record of developing and maintaining strong, lasting relationships with relevant stakeholders
- 8+ years selling comprehensive integrated sports marketing partnerships including major media elements (signage, radio, social, digital, etc.) or other relevant B2B sales experience
- Effective communication, organizational, presentation, and listening skills
- Must demonstrate a high level of integrity and honesty
- Previous experience in sports and/or higher education preferred
- Demonstrated effectiveness hiring, developing and promoting top sales talent
- Bachelor's degree from a four-year accredited college or university
- Strong knowledge of digital marketing, including but not limited to social media, content marketing, banner ads, mobile, retargeting and websites, including interpreting performance analytics for all areas.
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