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Footwear Product Line Manager Ii
Company | Brooks Running |
Address | Seattle, WA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Sporting Goods Manufacturing |
Expires | 2023-07-13 |
Posted at | 10 months ago |
Who We Are
- The PLM is the ‘expert’ on consumer mindsets, motivations, behaviors, and preferences.
- Story Crafting, Product Presentation/Communication
- Product Line Planning
- Be the category expert, by constantly having a pulse on the consumer, the competition, and the changing distribution landscape. Stay ahead of the competition by anticipating what will delight the consumer in the future and setting up products within your category for success.
- Brief both inline and cutting-edge innovation projects on a seasonal basis
- Work closely with Development and Design to ensure assigned products hit gross margin targets and are completed on time.
- Participate in insights expressed needs research projects in conjunction with RSL and/or other PLMs that will help inform the desirability and viability of product in the eyes of the consumer through the product creation cycle. Mentor Associate and PLM I’s through this process to grow their knowledge to participate in future projects.
- Process Leader/Product Confirmation/Business Acumen
- Bring the target consumer and the ‘Why’ to life through emotional storytelling to drive compelling product solutions and gain understanding and buy-in from stakeholders.
- Conduct both qualitative and quantitative consumer research to gain an in-depth understanding of specific runner groups and anticipate future trends.
- Create a 5-year roadmap for product experience incorporating yearly updates and innovation.
- Quantify business opportunities for assigned products that support the overall footwear strategic plan.
- Present line architecture, range, products, concepts, and innovative ideas to internal and external stakeholders
- Act as a resource for PR, Sales, and Marketing for product presentations and videos
- Demonstrate working knowledge of materials, constructions, and biomechanics.
- Consumer, Insights & Market Knowledge/Analysis
- Drive success of the category through the growth of the number of products, efficiency of products, and by hitting turnover and weighted margin goals of the category. Create comprehensive consumer-centric product briefs that initiate the product creation process. Includes setting KPI’s to quantitatively ensure product will meet the needs of the runner.
- Provide Design and Development with visual and factual consumer and marketplace cues to motivate and inspire the triad team. Lead a highly collaborative triad process with interaction and shared ownership of entire project, from brief to design to prototypes to production.
- Work cross-functionally with the triad as well as other functions outside of footwear to bring the stories to the end consumer.
- Work closely with Design and Development to make day-to-day product decisions.
- Craft stories for each shoe that stand alone and feed into the seasonal story theme.
- Establish regular interactions with retailers as well as internal and external sales and marketing teams to identify additional insights and opportunities.
- Interact with Asia footwear team as needed on projects.
- During the confirmation process, serve as the main point person on your product segment within the footwear range. Meet deliverables at key milestones and ensure product market readiness.
- Influence the confirmation process to ensure products meet the wants and needs of the consumer as outlined in the brief.
- Strong analytical skills and experience
- Results-oriented person who can balance numerous tasks and utilize all available resources with high urgency and self-motivation.
- A passion for the running enthusiast and active lifestyle
- Demonstrated ability to conceive/create new thinking and ideas pertaining to the consumer and the product line – skilled “product eye.”
- Ability to work professionally and efficiently within the team and across departments.
- Proven experience and success in bringing a footwear product line to market (preferred)
- 3+ years’ experience in a relevant product management related role.
- Working knowledge of the footwear product management process, retail environment, and consumer buying habits
- Business orientation is preferred with demonstrated financial ability to manage gross margins, inventory, and costing.
- Bachelor’s degree in marketing, Business, or a related field preferred or equivalent combination of education and experience.
- 5+ years prior experience working in a footwear running product related job.
- Proven ability to influence, persuade and negotiate to achieve progress toward goals – skilled communicator.
- Excellent oral and written communications skills – skilled presenter (using MS Presentation tools)
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