Email Operations Specialist Jobs

Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.
How You’ll Make An Impact
The Email Operations Specialist is an important member of the Digital Marketing & overall marketing team, responsible for owning quality assurance and email campaign deployment for responsible brand.
Works as part of the email operations team in combination with the email strategy team, creative, development and CRM teams to create, deliver, track, optimize, and automate email marketing campaigns.
This role reports to the Email Operations Manager and is based in our Atlanta Phipps Plaza office in our hybrid work environment.
Campaign Execution - 50%
Own execution of email campaigns within Salesforce Marketing Cloud platform, including:

• Deployment scheduling
• Testing execution
• Campaign monitoring, including matching deployment reporting to planned audience size and deliverability
• Quality assurance and change management for 20-25 emails/week
• Audience assignment and filter creation

Project Management- 20%

• Track assigned email campaigns throughout the development process via Jira
• Along with Operations Manager, escalate and address campaign risks
• Coordinate with cross-functional partners to gather assets and requirements for 20-25 campaigns per week

Collaboration - 30%

• Collaborate with MarTech partners ensure email technology is implemented correctly and functions within typical campaign cadence
• Collaborate with marketing partners to support new initiatives and innovation within email campaigns; own necessary steps for execution
• Support updates providing guidelines and status updates to key partners
• Able to collaborate quickly and effectively to support business needs

Must Have
We’d Love to Hear from You if:

• Must be able to effectively manage multiple campaigns within specific deadlines. Know how to work independently and collaboratively as well as able to problem solve within a fast pace environment
• Strong understanding of up-to-date marketing and email communication strategies and best practices around permission-based marketing, deliverability, personalization, segmentation, and SPAM, including CAN-SPAM laws and regulations.

Preferred Skills

• Team player mentality is a must
• Self-motivated, organized and accountable
• Understanding of a strong promotional-cadence environment
• Great eye for details where accuracy is imperative
• Ability to multi-task and work efficiently under pressure with careful attention to detail is a must
• Hands-on, solution-oriented approach

Preferred Experience

• 2+ years of email marketing experience, ideally with a fast paced, high-volume email program
• Experience in an agency and/or corporate marketing environment preferred
• Creative thinking, project management, leadership experience, excellent presentation & verbal skills
• Experience building campaigns in Salesforce Marketing Cloud
• Retail experience a plus

Our Team Members

• Cultivates Innovation: Respectfully challenge the "we’ve always done it this way" mentality and explore new ways to achieve desired outcomes
• Lead Courageously: Have a strong sense of personal values that align with our Company values
• Drive Growth: Set aggressive goals and implement plans precisely
• Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment
• Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients

Make a Career At Carter’s

• Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.