Director Of Marketing And Communications

Overview

The Director of Marketing and Communications will be responsible for creating and implementing strategic marketing and communication initiatives to promote HealthPro Heritage's brand awareness, drive customer engagement, and support overall business growth. This role requires a deep understanding of the healthcare industry, exceptional leadership skills, and a passion for developing effective marketing strategies.

Responsibilities

Key Responsibilities:

• Collaborate with cross-functional teams to develop effective marketing collateral, including brochures, presentations, website content, and promotional materials.
• Build and maintain strong relationships with key stakeholders, industry partners, and media contacts.
• Building relationships with influencers, journalists and media outlets.
• Write and copyright pitches, blog posts and articles.
• Create designs and layouts for media outlets.
• Implement integrated marketing campaigns across various channels, including digital, social media, email, and traditional marketing channels.
• Manage and optimize marketing budgets to ensure efficient allocation of resources and return on investment.
• Lead a team of marketing professionals, providing guidance, mentorship, and support.
• Develop custom marketing and advertising strategies.
• Ensuring all company materials have consistent and positive messaging and branding consistency.
• Measure and analyze the effectiveness of marketing efforts through data-driven metrics and key performance indicators (KPIs).
• Responsible for quality control of all communication creation, copyright material, etc.
• Oversee the creation and execution of public relations and media relations strategies to enhance brand reputation and manage crisis situations effectively.
• Develop and execute comprehensive marketing strategies to build HealthPro Heritage's brand presence and drive business objectives.
• Conduct market research and analysis to identify target audience segments, industry trends, and competitive landscape insights.

Qualifications

Key Requirements:

• Proven track record of developing and executing successful marketing strategies in the healthcare industry.
• Bachelor's degree in Marketing, Communications, or a related field; advanced degree preferred.
• Demonstrated leadership abilities and experience managing a team.
• The creativity to produce exciting and interesting content.
• Strong knowledge and technological ability to work on a variety of digital marketing tools, platforms, and techniques.
• Creative thinker with the ability to develop innovative solutions and campaigns.
• Proficiency in market research and analysis.
• Understanding of regulatory requirements and compliance considerations within the healthcare industry.
• Strong project management skills with the ability to multitask and prioritize effectively.
• Organizational skills and the ability to multitask and prioritize projects while working on a deadline or in a fast-paced environment.
• Exceptional communication skills, both written and verbal, with the ability to convey complex concepts and strategies effectively.
• Minimum of 8-10 years of experience in marketing roles, with a focus on brand management and communications.

Recruiter : Email Address

[email protected]