Director Of Marketing & Analytics

DIRECTOR OF MARKETING & ANALYTICS

When Macon, GA made a bold move to bring baseball back to Historic Luther Williams Field in 2018, they did it in partnership with two industry veterans who literally wrote the book on ticket sales, Steve DeLay and Jon Spoelstra.

The first six seasons of the Macon Bacon have been a smashing success with more than half the games being sold out. The Macon Bacon have become a national sensation and we’re looking for our next superstar. We are a collegiate summer baseball team and play in the Coastal Plain League. Our fans are treated with first-class entertainment and continuously have been in the top 5% in attendance in summer college baseball out of more than 300 teams and even had an average attendance of better than 30% of all Minor League Baseball organizations.

The Macon Bacon are led by Team President, Brandon Raphael. Together, Steve and Brandon have more than 50 years of combined experience all over the country in the NBA, NHL, Major League Baseball, MLS, college athletics and Minor League Baseball. With the Ultimate Toolkit Company, Steve has written books on ticket sales and partnerships that are used by hundreds of teams around the country.

In 2020, Steve and Brandon purchased the Florence franchise in our league and rebranded it the Florence Flamingos. That organization has flourished and have had more than 20 sellouts in its first two seasons. Opportunities for growth within our organization are a top priority for our staff.

WHAT YOU’LL BE DOING

As the Director of Marketing & Analytics, you’ll have the responsibility, creativity and management of the following areas, impacting revenues and growth in ticket sales and beyond:

1. Branding – Oversight of the Macon Bacon brand and the growth of it throughout our fans that come to our games, building new fans and those that follow us around the world

2. Digital Ads & Strategy – We have a strong presence in the digital ad space and an opportunity to grow that

3. Email Marketing & Strategy – Our database is filled with fans in every capacity imaginable. Here’s your opportunity to directly impact ticket sales

4. Data Analytics – Details. Details. Details. Here we build out strategy to “fish where the fish are” and put our efforts towards what the data tells us. A keen eye for curiosity is

5. Social Media – We have a very strong presence on social media and the Director of Marketing will work towards growing it

6. Website Updates/Strategy – Keeping our website up to date on all things Bacon related

7. Content Creation – Creativity is key here! Keep the Bacon sizzlin’ through various content creation strategies.

8. Game Entertainment – Our fans have grown accustomed to knowing they will be entertained at our games from the moment they get out of their car to when they return at the end of the evening. You will have a team surrounding you to make sure we have the best entertainment in all of summer collegiate baseball.

Our fans are everything to us. Everything we do is for our fans, whether those that come to our games or follow our organization from around the world. We are an organization that believes in Passion, Accountability, Creativity and Teamwork.

We play between 25-30 home games each year along with other events planned during the offseason. And, there are no eight game homestands as we play an average of three games a week between the end of May to the beginning of August.

QUALIFICATIONS

Our ideal candidate should have at least two years of direct marketing experience, preferably with a sports organization. They should have the drive and determination to be their best. Someone who is competitive and be a great teammate to others in the office. Someone who is organized and enjoys exploring new ways to market to fans.

You should have the willingness to learn. To live and breathe working in a great office culture. Positivity and coming to work every day with a smile is a must.

HOW MUCH

The starting salary is commensurate with experience, but will be in the range of $35,000-$45,000. A bonus structure is in place as well. There are health benefits, a 401K and profit-sharing plan as well.

We’re looking for someone that’s hungry. And, if you’re hungry for Bacon as well, that’s a bonus. Is that you? If so, apply and let’s have a chat.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.