Director Of E-Commerce Jobs

We are looking for a friendly and experienced Director of E-Commerce to join our team at Lo & Sons. Lo & Sons is an innovative lifestyle bag brand that has made a name for itself in the travel goods space, and serves as a pioneer in the e-commerce industry. Our company was founded by an Asian-American mother and her two sons who wanted to create the perfect travel bag that kept up with their frequent travels. This initiative led to the creation of Lo & Sons, and today, we are proud to be a leading brand in the apparel and fashion industry. As the Director of E-Commerce, you will play a critical role in helping us grow our online presence, and succeed in our goal of providing our customers with top-quality bags and accessories. We are looking for a candidate who possesses both a deep knowledge of Shopify and a robust technical background.

Responsibilities

• Cross-functional Collaboration: Collaborate with the marketing team to ensure that all promotional activities are aligned with the company’s overall strategy
• Digital Retail & E-Comm Strategy: Develop and lead the overall e-commerce and digital retail strategy and execution plan for the company. This includes not only selling through Shopify, but other digital marketplaces and sales/distribution channels (ex. marketplaces, Meta Shops, TikTok Shops, etc.)
• Product/Collection Catalog Management: Manage the day-to-day operations of the e-commerce website, including pricing updates
• Technical Integration: Oversee and manage integrations between Shopify and various platforms, including marketing channels, product feeds, digital marketplaces, supply chain/operations systems, and financial or ERP systems
• Conversion Optimization: Deeply understand customer behaviors and preferences to propel initiatives that uplift conversion rates and average order values
• Content and Visual Merchandising: Work closely with the product development team to ensure that all products are properly showcased, and that all product descriptions are accurate
• SEO & Sitemap: Ensure that the website is optimized for search engines
• Design and Development: Manage the design and development of our Shopify online store and any other digital online sales channels.
• Compliance & Privacy: Ensure that the website is ADA compliant, and all data privacy and terms are up-to-date
• Analytics & Reporting: Analyze and report on website traffic data and customer behavior to optimize the customer experience and drive e-commerce sales

Requirements

• 5-7+ years of experience in a leadership role in e-commerce
• Proven track record in driving e-commerce growth
• Ability to work collaboratively with multiple teams and stakeholders
• Experience with GA4, Full Story, Elevar, Google Tag Manager, Triple Whale Analytics
• A strong understanding of website architecture, information design and user experience
• Bachelor’s degree in marketing, business/management, or related field
• 5+ years of experience in Shopify management
• Passion for the fashion industry and a desire to keep up-to-date on the latest trends and innovations
• Hands-on experience with the implementation of Google Tag Manager and other site tags/pixels
• Strong analytical and problem-solving skills
• Excellent communication and interpersonal skills

Benefits

• The opportunity to help shape marketing strategy and play a vital role in the company’s growth
• Work alongside the company’s experienced co-founders and colleagues; this is a high-visibility role, working directly with the President
• Lo & Sons fosters a collaborative environment and values every team member’s opinions and contributions

Lo & Sons offers a comprehensive package of benefits to support you, including:

• Work From Home
• Wellness Resources
• Flexible Spending Account
• Family Leave (Maternity, Paternity)
• Short-Term Disability Insurance
• Simple IRA with matching
• Health Care (Medical, Dental, & Vision)
• Paid Time Off (Vacation, Sick & Public Holidays)