Director Of Digital Communications

Specific Position Responsibilities

• Develop the digital communications strategy to advance NILC’s objectives in collaboration with the Digital Communications team and the VP, Strategic Communications.
• Develop and implement innovative digital communications strategies as part of integrated communications plans across a matrix workgroup programs structure.
• Lead execution for the digital communications plan, overseeing inbound and outbound digital channels and all aspects of digital strategies including advocacy components of the email programs, social media, and other digital communication channels.
• Act as NILC’s digital communications subject matter expert in collaborations with internal workgroups and external coalitions and other organizations to support the drafting and amplification of coalition materials and advise on digital communications and strategy for coalitions and workgroups.
• Identify and build relationships with relevant decision makers within the organization and to enable effective two-way flow of information and resolution of issues.
• Collect and synthesize metrics and other data and participate in reviews of marketing activities to identify improvements.
• Build trust with the members of team by valuing and acting on the varied perspectives in that group.
• Assist in the development of the digital marketing strategy for all communications collateral, and direct and execute the management and refinement of messaging to align with segmented audiences, avenues, and/or scope as needed.
• Lead execution of digital road map, establishing and managing processes, programs, and projects, resource allocation, and KPIs.
• May be a part of or lead cross functional/departmental projects using the MOCHA framework/methodology.
• Manage ongoing relationships with cross-functional NILC team members of all levels to maximize integration, providing reports, themes, summary analyses, and recommendations for changes based on input including development and programs staff to ensure alignment.
• Communicate with team members the actions needed to implement the function's strategic plan within the team; explain the relationship to the broader organization's mission, vision, and values; motivate people to commit to these and to doing extraordinary things to achieve organizational goals.
• Develop digital policies and procedures for consistency and clarity across the department and organization in digital communications work and ensure compliance with established policies and procedures.

Supervisory Responsibilities

• Oversees the daily workflow of direct reports.
• Acts as a coach and mentor including providing constructive and timely feedback to foster a collaborative environment that develops strengths, improves weaknesses, and encourages creative problem-solving.
• Manages outside consultants, third party administrators, and vendors
• Directly manages employees, with possibility for additional staff.
• Handles discipline and performance issues in accordance with organizational policy.
• Actively manages direct and indirect reports using applicable performance management software including documenting regular check-ins, goal progress, and any other relevant information in the system for performance and coaching purposes.
• Recruits, interviews, hires, and trains staff.

• Shared Organization Responsibilities

Shared Responsibilities

• Champions NILC & IJF’s mission of advancing the rights of immigrants with low income by demonstrating a commitment to human rights, and racial, economic, and social justice.
• Acts with integrity by following through on commitments, being direct and truthful, keeping confidence, and showing consistency between words and actions.
• Follows through on commitments acting with a clear sense of ownership individually and collectively by taking personal responsibility for decisions, actions, and failures, establishing clear responsibilities and processes for monitoring work and measuring results, and designing feedback loops into work.
• Learns quickly when facing new situations by experimenting to find fresh solutions, taking on the challenge of unfamiliar tasks, and extracting lessons learned from failures and mistakes.
• Attends and actively participates in NILC meetings at the organization, department, project, and individual level.
• Develops relationships and supports NILC and IJF colleagues across all teams, recognizing that each individual brings a unique background and perspective to the work and assuming good intent from each other.

• In recognition of the fluidity of the work and ecosystem that NILC operates in, other duties may be assigned depending on organizational need.

What We’re Looking for in This Role

• Demonstrates sound judgement in decision-making, high integrity, and utmost respect for confidentiality.
• Creates a climate where people are motivated to do their best to help NILC achieve its objectives.
• Commitment to NILC & IJF’s mission of advancing the rights of immigrants with low income and a demonstrated commitment to human rights, racial, economic, and social justice, and equity, diversity, inclusion, and justice for all.
• An inclusive management style that places deep value on diverse perspectives and emphasizes the development and growth of team members and encourages learning and continued improvement.
• Provides timely direction, delegating, and removing obstacles to get work done.
• Develops team through coaching, feedback, exposure and stretch assignments.
• Uses a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.
• Excellent verbal and written communication skills: ability to read, analyze, and interpret documents, communicate strategic plans, and collaborate to drive the direction of the organization, specifically skills that facilitate communicating with diverse stakeholders.
• Understands and deploys the most effective and efficient processes to get things done, with a focus on continuous improvement.
• Recognizes each team member's unique background and perspective to achieve team goals in a positive and motivating working environment.
• Decisively makes high value decisions even when based on incomplete information or in the face of uncertainty and able to manage in an ambiguous environment and quickly adapt to change.
• Thorough knowledge of and ability to apply extensive expertise to the principles, policies and practices related to techniques of association, administration, and functions of a highly sensitive and confidential executive office.
• Self-starter with a strong strategic ability to move daily tasks forward in alignment with NILC’s broader organizational needs and goals.
• Collaborative, proactive, and action oriented working style with a strong service mentality promoting mutual accountability and inspiriting trust and confidence from colleagues, other NILC team members, and NILC leaders alike.

Qualifications Required

• Demonstrated ability to adapt to changing priorities, strategies, and circumstances.
• Proficiency with in-office and virtual environments and software such as MS Office, internet research, and virtual collaboration tools.
• 10+ years of digital communications experience required, with 3+ years management experience, political and/or advocacy campaign experience required, non-profit sector or social justice organization experience preferred.
• Bachelor’s degree in Political Science, Communications, Marketing, or other related field (or equivalent work experience)

Preferred Qualifications

• Experience working in coalitions and/or ensuring alignment and clear communication across a diverse set of partners.
• Experience working for an elected official and/or in a political environment.
• Proficiency in non-English languages spoken by Latinx, Asian, Pacific Islander, African, Caribbean, and Arab communities preferred. Fluency in more than one language is desirable.
• Master’s degree or other advanced degree in Political Science, Communications, Marketing, or another related field.

Work Environment

• Location & Travel:

• NILC’s compensation and benefits philosophy is to provide a competitive offering in the nonprofit sector and ensure equity across the organization. The salary range for this role is $128,000 - $161,000.

• Communicating with others to exchange information.
• Remaining in a stationary position, often standing, or sitting for prolonged periods
• Repeating motions, like typing or answering a phone, that may include the wrists, hands and/or fingers.