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Director, Integrated, Social & Influencer Marketing
Company | Brooks Running |
Address | Seattle, WA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Sporting Goods Manufacturing |
Expires | 2023-08-06 |
Posted at | 10 months ago |
Who We Are
- Champion enterprise cross functional initiatives representing NA social media/influencers/integrated marketing to influence stakeholders and drive team POV throughout the process
- Create organizational design to align with business strategy and conditions
- Develop, document and champion for adoption of best practices within the team
- Inform and collaborate with the marketing department leadership to solve business challenges, issues, and opportunities
- Oversee the influencer marketing strategy, tactics, and programs to ensure they are aligned with our enterprise and general marketing goals and strategic choices
- Influence cross functional leaders and align strategies across departments and programs
- Foster a creative/collaborative, inclusive environment that empowers every individual to contribute fully
- Promote Brooks’ Core Cultural Values: Responsible for team culture and keep a pulse on morale to proactively address any concerns
- Compile relevant opportunities and build effective business proposals to gain buy-in and secure resources to make plans actionable
- Oversee region quarterly photo shoot process and priorities as well as provide leadership to day-to-day team
- Build NA integrated marketing cross functional relationships and support across marketing, sales, and product teams to ensure we achieve our regional marketing goals and execute flawlessly
- As an initiative-taking business partner, build trusted relationships with other leaders at Brooks, and lead or support cross-functional projects as needed
- Lead and optimize the NA social media and influencer marketing strategy that will build community engagement, buzz, excitement, awareness, affinity, and brand love
- Anticipate, communicate, and proactively manage opportunities and challenges for insert department/function
- Proactively search for new opportunities that will deliver brand awareness and consideration to Brooks customer audience priorities that are impactful and scalable
- Build partnerships and alignment with cross-divisional partners to implement social media, influencer, and integrated marketing strategies
- Develop the social and influencer marketing vision and strategy aligning with organizational priorities, enabling, and facilitating the organization's business objectives, and ensuring senior stakeholder buy-in
- Accountable for brand and seasonal activations across digital and physical channels to deliver consistent and impactful messaging that drives awareness, consideration, conversion, and loyalty
- Innovation
- Drive long-term planning with marketing leadership to build teams, frameworks and systems that best support key initiatives, programs, and projects
- Build strong relationships with global marketing leaders, regional channel owners, and NA sales colleagues to ensure GTM and tactical plans are relevant, impactful, and timely
- Provide leadership in each social media platform content strategy to deliver fun and inspiring moments for runners to see themselves with Brooks
- Strategic Planning and Execution
- Demonstrate extreme enterprise accountability in managing insert department/function
- Lead the development and management of the annual department budget
- Model leadership behavior across the organization
- Build Brooks storytelling and story sharing through social media platforms that connect emotionally with runners that drive brand love, passion, as well as inspiration to go for a run
- Lead NA seasonal marketing GTM planning and development with key cross functional stakeholders and our global brand team
- Bring company moments to life in creative, resonant ways on social platforms
- Educate and guide cross-divisional business units on digital marketing, social media, and influence marketing
- Have deep roots and interest in culture, entertainment, and lifestyle to stay close to trends that affect social media and influencer tactics and actions
- Provide career-development planning, coaching, training, and support teams to create and foster a culture of learning, personal development, curiosity, and innovation
- NA Integrated Marketing Leadership
- Promote continual growth mindset to drive improvement and actively contribute to a culture of innovation, excellence, and accountability
- Align financial, people and business resources to functional roadmap priorities
- Accountability
- Lead the team and hold them accountable to delivering list product/programs/body of work, etc.
- Demonstrate strong people leadership skills rooted in Connect principles
- Lead, develop, and build a team of social media, influencer marketing, and integrated marketing team members that deliver value added impact to Brooks every day
- Apply Brooks requirements around budget planning and capex documentation to garner resources necessary to evolve the team to meet business objectives
- Understand the running community and the topics that resonate with runners and develop insights that are actionable and impactful
- People Leadership
- Social Media and Influencer Marketing Leadership
- Stay current with industry trends and innovation in the social media and influencer marketing space and be a thought leader across the organization
- Cross-Functional Influence and Alignment
- Ensure strong collaboration and partnership between influencers and organic social media team to maximize reach, efficiency, brand love, and share of voice
- Create systems and processes to scale social media operations with a focus on growth, data informed decision making, and collaboration
- Bachelor’s degree in marketing or related field or equivalent years of experience. M.B.A. preferred
- Strong storytelling, presentation, and communication skills, including meeting facilitation
- Strong teammate, successful collaborator, ability to influence, motivate and mentor others
- Strong problem-solving skills with the ability to work in a fast paced, changing environment, anticipating, and resolving problems in a timely manner
- Must be passionate, familiar with, and able to utilize social media platforms on a day-to-day basis, which will lead to identifying growth opportunities to address
- Strong verbal and written communication skills, with an advanced ability to communicate a point of view concisely and functional expertise within project teams and to external stakeholders
- Demonstrated ability to develop highly productive relationships with individuals and teams that are made up of diverse disciplines and cultural backgrounds resulting in effective working relationships across the company
- Detail oriented. Strong organizational and time management skills
- 7+ years of experience in directing, managing, and developing high performance teams
- Proven track record in storytelling, creative concepting, brand building, digital activations, and building big impactful marketing activations
- Embraces and lives the Brooks values!
- Curious and open-minded; always up for a challenge, inventive and creative. Ability to challenge the status quo- always looking at improving our people, products and processes while also displaying a willingness to dive into the details
- 12+ years of experience with brands or retailers required
- Proven leadership capabilities to supervise a team and lead strategic business objectives with a proven ability to prioritize workload, and manage short term and long-range projects
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