Director, Digital Strategy Jobs

Sam Brown Healthcare Inc. is a full-service independent healthcare communications agency with a growing digital team supporting a wide variety of projects for our pharmaceutical clients. We are looking for a talented and experienced Director, Digital Strategy to join our growing team. The Director, Digital Strategy will own digital and engagement strategy creation for assigned companies and brands; and work on the ongoing management of several social media initiatives, as well as search engine optimization for client websites, social listening opportunities, collaborating with our designers on user experience (UX) strategy, and CRM and email programs. This position reports to the Senior Director, Digital Strategy, and will be responsible for collaboration on brand strategies, commercial and medical approaches, and overseeing digital strategy integration into individual tactics.

The ideal candidate is open to working on a variety of distinct projects targeted at helping support client initiatives via digital solutions, maintaining and improving existing processes and project types, and driving innovation. You’ll play a meaningful role in crafting how our company approaches digital strategy, as well as mentoring a growing digital team. You will manage projects for both our medical communications clients, as well as promotional clients. Experience developing key insights to provide strategic approaches and recommendations for brand planning and new business opportunities is ideal.

Additional responsibilities include educating and consulting clients from an organizational, technical, and programmatic digital best practices perspective. This position will also work closely with other stakeholders to ensure internal projects and initiatives are completed up to digital standards & best practices.

A successful candidate should be able to identify key channels, audiences, and outcomes for various digital marketing initiatives, cross-channel dependencies, and prioritize initiatives, as well as create and lead an actionable plan. The ideal candidate should also have a successful track record for delivery & completion of projects that are the direct result of created digital strategies. Healthcare/Pharma experience is required.

Position Requirements:

• Leads digital growth efforts for assigned clients

• Leads digital case study creation for assigned clients

• Main digital strategy contributor to tactical content and brand planning for assigned clients

• Develops key insights to provide strategic approach and recommendations for brand planning and new business opportunities

• Thought leader who participates in new business efforts, and capes presentations

• Leads tactical and campaign analysis and measurement

• Responsible for data-informed growth opportunities to deliver business impact

• Develop, implement, and manage paid and organic social media campaigns and community strategies across all relevant channels with the goal to grow followers and audience engagement

• Stay informed on industry trends and the social landscape, applying learnings to client's business

• Maintain a pulse on all key platform changes, sharing implications and needed actions with clients

• Initiate and manage continuous and event-driven social listening campaigns covering a variety of objectives

• Partner with Creative teams to discuss trends, develop ideas, and maximize the use of technology

• Work with account team members to maintain customer service and satisfaction

• Ensure digital initiatives are executed with digital best practices in mind, and offer data and/or clear reasoning to help guide decision-making for such projects

• Participates in professional development activities and maintains professional affiliations as necessary (Ex: Google AdWords Certification, Pharma Advertising & Compliance Training Certification, etc)

The candidate should possess the following knowledge, skills, and abilities:

• Bachelor’s degree in public relations, communications, digital marketing or related field

• 8-10 years digital agency, consulting, strategy experience (Healthcare/Pharma required)

• Exceptional writing, communications and presentation skills

• Proven ability to successfully work with and guide clients

• Expertise building paid and organic social media strategies

• Expertise in email marketing and tests, as well as tools such as Email on Acid/Litmus

• Strong familiarity and understanding of emerging digital trends and technologies

• Strong passion for and working knowledge of technology, emerging media and the Internet – including social media, SEO, CRM, and other digital marketing tactics

Competitive salary plus excellent benefits, PTO and 401K.

Sam Brown Inc. provides equal employment opportunities to all applicants. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, physical or mental disability, marital status, sexual orientation, or gender identity.