Digital Marketing Strategy Manager (Remote Or In-Office)

• Partner with leaders to create the digital strategies that ensure alignment to business strategies. Coordinates with initiative owners to achieve the integrated business plan for the line of business, area owner or product line.
• Understand the changing landscape of digital media.
• Assist in the development & management of a diverse set of marketing tactics.
• Actively and proactively participate in the creation, development, and evolution of digital strategy.
• Evangelize the impact of digital marketing on our customer’s journey.
• Exercise initiative and creativity in seeking solutions to business issues and problems using consumer insights to guide development.
• Monitor industry trends and conducts competitive analysis. Analysis may include business models, experience framework and marketing technology in digital.
• Work collaboratively with internal digital marketing & media stakeholders, agencies, and other key business partners.
• Advocate for the evolution of paid, owned and earned media and communications.

• Candidly provide feedback both on an ad hoc and company-scheduled cadence.
• Oversee day-to-day accountabilities and alignment to department and team goals.
• Mentor and take an active role in the professional growth of their team.
• Ensure staff adherence to company policies.

• Bachelor’s degree in business, finance, or related field.
• Deep understanding of customer-centric product practices.
• 7+ years of experience within a digital program such as digital marketing or digital media
• Experience defining and optimizing marketing programs preferred.
• Ability to Influence technical and marketing peers, and exercise upward influence upward to bring momentum to new initiatives.
• Detail-oriented; ability to multitask and prioritize projects.
• Demonstrated success with problem-solving and innovation.
• Demonstrated ability to assess risk, create, execute, measure, and manage diverse media programs
• B2B business model experience preferred.
• Foster collaboration and is a clear, concise, and compelling communicator.

$96,300.00 - $144,500.00
CUNA Mutual Group’s insurance, retirement and investment products provide financial security and protection to credit unions and their members worldwide. As a dynamic and growing company, we strive to create a culture of performance, high standards and defined values. In return for your skills and contributions, we offer highly competitive compensation and benefit packages, significant professional growth, and the opportunity to win and be rewarded.