Digital Marketing Media Strategist

This is a remote position.

Position: Digital Marketing Strategist

Work Schedule: Remote work schedule. *Must be in driving distance to Sedalia, MO

Location: Greater Kansas City Metro Area

Hiring Reason: New Position (Company Growth)

Salary: $65-75k DOE + Benefits + Additional Perks!

A Digital Marketing/Media Strategist role is now available through The Keller Group in the Greater Kansas City Metro Area. This is a remote position; however, candidates must be within a couple of hours' driving distance to Sedalia, MO to attend on-site meetings and events as needed. Our client is experiencing growth and is looking for a Digital Marketing/Media Strategist to build, execute and maintain campaigns across web, email, social and paid media.

• Work with cross-functional teams (designers, developers, account service, etc.) to effectively manage and execute the development of digital marketing projects from assets and web properties to fully integrated campaigns.
• Oversee the digital media practice, resources, and vendors to ensure excellence in execution and maximum ROAS.
• Manage paid and organic digital media campaigns across digital channels.
• Analyze metrics throughout the funnel to identify the source of under-performance and make changes accordingly.
• Support on integrated campaigns across paid media, advertising, social, web, email, SEO/SEM, etc.
• Execute comprehensive media programs that utilize a variety of channels including programmatic, social, PPC/SEM, OTT, etc.
• Provide leadership and expertise to drive strategy and vision for digital marketing (display, search, social, native, video, email, etc.)
• Develop full-funnel digital marketing solutions and media strategies.
• Conduct A/B testing and analyze results.
• Keep up with media buying and planning trends and technology.
• Hands-on strategy and execution of media planning, buying, implementation, reporting, budgeting, and optimization. Ability to present data, analytics, and conclusions. Responsible for forecasting, budgeting, invoice reconciliation, etc.

Requirements

• Experience managing integrated campaigns – including marketing automation.
• 3-5 years of digital marketing/media experience – focus on digital media, including SEM and SEO
• Experience using native paid social campaign management technology (Facebook Business Manager, Ads Manager, etc.)
• Proficiency utilizing Google Analytics, Google AdWords, Facebook, Twitter, Instagram, YouTube, etc.
• Analytical thinking skills – uses data to drive strategy and to focus activities.
• Ability to commute up to 2 hours to attend client meetings, staff meetings/events, etc. (Remote flex role, but will need to travel at least once a month to work on-site in Sedalia, MO)
• Hands-On experience running and reporting on digital marketing programs.
• Qualified applicants should possess the ability to independently develop ideas and strategies that lead to success and growth of client’s marketing programs.

Benefits

• Continued learning and education.
• And more!
• Attend Digital Summit Conference Annually
• Flex work schedule
• Culture that not only promotes but lives up to work/life balance mantra. Family-oriented group. Collaborative culture (no egos!). Monthly team activities planned by peers.
• Health, Dental, 401k, PTO – standard benefits