Digital Marketing And Communications Manager

Essential Duties and Responsibilities include the following:

• Manage, maintain, create content for, and actively update all of Dwelling Place’s web content, newsletters, news releases, social media posts, and other communications materials. Ensure all products represent the highest quality while monitoring analytics to inform marketing efforts.
• Plan and develop fundraising and marketing strategies, including coordination of fundraising events.
• Develop, implement, and maintain a communications calendar and social media calendar. Including regularly updating communications content and seeking design and functionality improvements.
• Support grant writing and foundation reporting as needed.
• Provide regular reports on communication and marketing progress toward goals to the COO, CEO, Marketing Committee, and the board. Including tracking and analyzing data to seek continuous improvement.
• Design, create, edit, and produce marketing materials and digital communications such as project profiles, posters, PowerPoint presentations, publications, and newsletter articles for the board, CEO, and leadership team to communicate DP’s key initiatives to internal and external stakeholders.
• Develop and ensure brand identity that furthers strategic plan and mission through updates to brand standards, education of staff and board members, and creation of tools, templates, and other collateral.
• Other Tasks as assigned.

Supervisory Responsibilities

This job has no supervisory responsibilities. May work with consultants, interns, or external agencies to expand capacity and support execution – budget permitting.

Competencies:

To perform the job successfully, an individual should demonstrate the following competencies:

• Employees must abide by all Dwelling Place policies including but not limited to the Dwelling Place Code of Ethics and personnel policies.
• Quantity - Meets productivity standards; Completes work in a timely manner; Strives to increase productivity. Safety and Security - Observes safety and security procedures; Reports potentially unsafe conditions.
• Cost Consciousness - Works within approved budget; Develops and implements cost-saving measures; Contributes to profits and revenue; Conserves organizational resources.
• Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem-solving situations; Uses reason even when dealing with emotional topics.
• General Competency - To contribute to the Dwelling Place mission, each employee must possess skills beyond the technical requirements for the position. An employee must also demonstrate the ability and capacity to work with others in a manner that fosters trust, cooperation and a positive team esprit de corps. Dwelling Place expects each employee to maintain high ethical standards in their interactions with customers, other staff, vendors and the public generally. Dwelling Place employees are also expected to be dependable, to be respectful of others, to use sound judgment, to seek out new opportunities for learning and to communicate effectively with others.
• Use of Technology/Equipment - Demonstrates required skills; Adapts to new technologies or equipment; Troubleshoots technological problems; Uses technology/equipment to increase productivity; Keeps technical skills up to date.
• Job Knowledge - Competent in required job skills and knowledge; Exhibits ability to learn and apply new skills; Keeps abreast of current developments; Requires minimal supervision; Displays understanding of how job relates to others; Uses resources wisely.
• Marketing Skills - Achieves marketing goals; Overcomes objections with persuasion and persistence; Initiates new contacts; Maintains customer satisfaction; Maintains records and promptly submits information.
• Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Looks for and takes advantage of opportunities; Asks for and offers help when needed.
• Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.

Requirements

Qualifications:

• While performing the duties of this Job, the employee is regularly required to stand and talk or hear. The employee is frequently required to walk and sit. The employee is occasionally required to use hands to finger, handle, or feel and taste or smell. The employee must regularly lift and /or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, depth perception and ability to adjust focus.
• Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Computer Skills To perform this job successfully, an individual should have knowledge of Property Management Software; Database software; Internet software; Excel; Outlook; and Word.
• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Education and/or Experience Bachelor's degree in Marketing or Communications preferred and/or four or more years related experience and/or training. Experience with Microsoft Office, Mailchimp, Donorbox (or alternative), WordPress, and various social media platforms. Proficiency with Adobe Creative Suite, Canva, and Figma design tools preferred. Educational qualifications may be waived depending on work history.
• Reasoning Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
• Professional Licenses, Certificates, Registrations Valid Michigan Driver’s License
• Other Qualifications Must be willing to work occasional evenings and weekends as needed to complete the requirements of the position.
• Language Skills Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public. Exceptional writing abilities and impeccable attention to detail are essential to this role.
• Mathematical Skills Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
• Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is occasionally exposed to wet and/or humid conditions and outside weather conditions. The noise level in the work environment is usually quiet.

Salary Description

$59,904.00 to $74,880.00/Yearly