Digital Marketing Analytics Product Leader

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

What you get to do in this role:

• Partner with the Marketing leaders, Marketing Operations team, Marketing Events team, Brand team, sales team and stakeholders to envision best Marketing analytics products, alerting capabilities and the interfaces.
• Drive the adoption of Marketing Analytics products amongst the user community, increase the product satisfaction and the impact of the Analytics products.
• Lead product development: Design, build and support the Marketing Analytics products by assimilating signals from multiple sources and present the information in a user-friendly way to the stakeholders: Marketing and Brand organization, cross functional users across the company, and the leadership team.
• Bring the promise of data science and machine learning to reality within Marketing Analytics, increasing decision effectiveness and speed.
• Develop solutions and provide thought leadership on campaign analytics, full-funnel multi-touch attribution, digital analytics, event analytics, brand analytics, targeting profiles, contact and lead management, pipeline analytics, and map the customer journey.
• Architect the next generation of integrations between our data platforms to drive more activation and value from the available data resources.

Desired Outcomes:

• Create Marketing Analytics products with maximum adoption from the stakeholders (measured by reach and frequency), user satisfaction, and business impact.
• Drive a cultural change, leveraging analytics and data science, to accelerate and enhance critical company priorities on Customers.

Qualifications

To be successful in this role you have:

• Exceptional verbal and written communication skills and ability to engage effectively at all levels of the organization.
• Experience in managing instrumentation and telemetry data from modern cloud platforms.
• 2+ years of experience in leading a project team and ability to work with highly cross functional teams to achieve common goals.
• Deep knowledge with customer/contact relationship management (e.g., Dynamics), marketing automation tools and platforms (e.g., Adobe).
• Exposure to the end-to-end Customer and Marketing lifecycle: Customer acquisition, Lead Management & Demand Generation, Brand & Digital Marketing, Loyalty Marketing
• Thought leadership and influencing skills to share what are the possibilities of Marketing Analytics and cultivate interest amongst stakeholders.
• Experience with product development and managing agile scrum teams
• 8+ years of prior experience in Marketing Analytics or B2B sales analytics.
• Experience in Business Intelligence, statistics, data science, and data management.
• Experience architecting integrations between different data platforms (e.g., Snowflake, Dynamics, Adobe) and applications to deliver on specified use cases.
• 3+ years of experience working with and building in BI tools like Power BI and Tableau.

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

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