Digital Analytics Engineer-(Remote)

The Data Tech team is seeking a highly motivated engineer who can work independently on a specialized team supporting website analytics. You can be part of the Digital Analytics team, which is critical to the success of GEICO’s internet Marketing and digital (customer-facing) applications. Primary responsibilities include strategic planning and execution of analytics tagging implementations, testing and data quality management.
The selected candidate will work with TMS solutions like Adobe Launch, Google tag manager or Tealium software to collect data about how our customers come to GEICO.com and interact with our applications on the web and mobile apps. This data analysis helps GEICO better understand fundamental information on how many customers came to GEICO.com and how many completed each step in the application flow, among many other insights of customer experience on digital channels. Finally, the analytics data is loaded into the EDP platform like snowflake to be combined with other GEICO data for additional reporting insights using tools like Power BI.
TECHNICAL EXPERIENCE/SKILLS REQUIRED:

• Experience with manual and automated test process and strategies using ObservePoint tool.
• Ability to support multiple stakeholders/projects simultaneously and work in a very fast-paced environment
• 5 Year Strong Experience in analytics solution design, configuration, and technical implementation of custom tracking solutions using TMS like Launch, GTM or Tealium.
• Understanding of mobile development technologies (iOS and Android) and analytics SDKs.
• Experience with working in the Agile development process and methodology.
• Hands-on Experience with JavaScript and regular expressions for creating tags and custom tracking code within a tag management platform
• Excellent verbal/written communication skills, including communicating technical issues to non-technical audiences is desired
• Experience with SQL, store procedure using big query or DB Visualizer and/or similar tools to access data in Snowflake (Enterprise Data Platform).
• Familiarity with creation of data layer specifications and TMS rules for best practice implementation of site and media analytics tracking while reducing page complexity and improving performance
• Ability to design and implement the Data and technical design solutions for various business data need scenarios.

ADDITIONAL EXPERIENCE/SKILLS DESIRED:

• Knowledge of Insurance Industry’s applications knowledge, especially for the Sales, Claim, Service, Mobile apps.
• Familiarity for the application front-development disciplines, practice, and tools etc.
• Familiarity with the Web/Digital Analytics tool suites like Adobe, Google, Tealium, Amplitude etc.

Benefits:
At GEICO, we make sure you have the support and resources to leverage and develop your skills, secure your financial future, and take care of your health and well-being. GEICO continually seeks to provide a workplace where everyone can be their authentic self. To help achieve this goal, we support associate-led Employee Resource Groups that foster a true sense of community. Through GEICO’s competitive benefits offerings and various training and development opportunities, we have you covered with our Total Rewards Program* that includes:

• Benefits may be different by location. Benefit eligibility requirements vary and may include length of service.
• Paid Training, Licensures, and Certificates
• Coverage begins with the pay period after hire date. Must enroll in New Hire Benefits within 30 days of the date of hire for coverage to take effect.
• Paid Vacation, Sick and Parental Leave
• 401(k) Plan
• Premier Medical, Dental and Vision Insurance with no waiting period**
• Tuition Assistance including Direct Billing and Reimbursement payment plan options

GEICO is proud to be an equal opportunity employer. We are committed to cultivating an environment where equal employment opportunities are available to all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO celebrates diversity and believes it is critical to our success. As such, we are committed to recruit, develop and retain the most talented individuals to join our team.
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Annual Salary
$76,000.00 - $157,000.00
The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.