Contract: Events Outreach Specialist

Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to large, Fortune 100 enterprises with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.
Last year, more than $3.8 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.
This is an engagement through Upwork’s Hybrid Workforce Solutions (HWS) Team. Our Hybrid Workforce Solutions Team is a global group of professionals that support Upwork’s business. Our HWS team members are located all over the world.
Work/Project Scope:

• Provide recommendations for optimizations as needed. Implement optimizations and actively communicate improved results.
• Own and execute the development of engaging Sales outreach campaigns to drive activations to and from our tradeshows, conferences and networking events.
• Facilitate the delivery of lead and attendee lists to our Sales team ensuring that all necessary information is captured within our CRM tech stack - Captello, Marketo, Salesforce and Outreach.
• Actively analyze campaign performance – from Sales adoption to customer engagement to meeting conversion.
• Partner with Event Marketing and Sales Enablement teams to ensure Sales team has the proper knowledge and content to engage with prospects and clients before, during and after each event.

Must Haves (Required Skills):

• Working experience with Salesforce, OutreachIO or Salesloft, Captello and Marketo
• Receptive to partner feedback, and demonstrated ability to test, learn, and optimize processes
• Attention to detail and exceptional listening, writing, and organizational skill
• Strong analytical skills to dissect problems and come up with decisive action plans.
• Ability to think strategically and make sound judgment to plan to achieve goals.
• Event marketing or sales automation background (3-5 years), ideally B2B and/or experience working with a Sales organization.
• Enthusiasm for project management and cross-functional collaboration, and ability to adjust to various communication styles and build relationships across teams.

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