Content Creator Jobs

There’s Always a Seat at Our Bar

The Lagunitas Brewing Company began on a kitchen stove in Northern California in 1993 and has always looked to the future – whether supporting local communities by turning beer into money for the cause, or fueling stories, songs, and experiences with our IPA. Wherever you go: Beer Speaks, People Mumble.

What You’ll Get

• BEER – and non-alcoholic Lagunitas beverages
• Schwag – 50% off food and merch
• Time off - Approx 33 days off in your first year ( combo of vacay, holidays and personal days )
• Hybrid position, based in Petaluma CA
• Pet Insurance – keep your fur babies covered with pet insurance options
• Opportunities – Expand your horizons in CA, Chicago . . . the world!
• It’s Friday, Ya’ll – Get Paidevery other Friday, starting at: $73,991-$83,241
• Skills to Pay the Bills – professional development, 24/7 operation
• Retirement – up to 5% contribution on 401K plan
• Benefits – Awesome coverage for: Medical, Dental & Vision
• Gym Membership - $50 monthly reimbursement for that beer belly ( or at least to prevent it )

The Gist

Are you a passionate creative with a gift for amplifying brand presence on social media and digital platforms with striking and innovative content? Do you have what it takes to roll your sleeves up and produce Digital content for the #1 West Coast IPA and the 1st ever IPA in the US?

With a strong knowledge of the digital media landscape, you will be responsible for bringing the Lagunitas brand personality and messages to life on digital media platforms inclusive of social media, Website & E-mail marketing platforms with visually impacting platform-native creative. From leveraging consumer UGC to amplifying new product launches to everyday storytelling you will drive the brands online presence and engage our community.

The Lagunitas brand team is seeking a Digital & Social Content Creator to own and increase online engagement across Lagunitas’ US organic social channels. Reporting to the Lagunitas Brand Director, you will be responsible for working with our Assistant Brand Manager to deploy the Big Brand Idea and campaigns across the Lagunitas digital platforms making Lagunitas relevant again.

What You’ll Do

The Lagunitas Digital & Social Media Content Creator will own digital content production for all Lagunitas organic social channels and digital touchpoints in the US, from concept to delivery. Working to collaborate with the Assistant Brand Manager to workshop ideas and quickly direct, shoot & edit assets to then be posted, whether it be same day turn around or longer lead times for monthly content calendars.

• Acts as voice of brand through the development of impactful visual assets for organic social & Online platforms (Website):
• End to end development of approved creative ideas :
• Own the day-to-day creative for our digital channels and partner with our Assistant Brand manager to deliver quick-turn assets, as well as planned campaigns in line with the planned content calendar for Lagunitas Social handles not limited to Facebook/ Instagram/ Twitter/ Pinterest, Website updates & Email marketing campaigns, inclusive of supporting copy development.
• Directly responsible for the creation and deployment of organic Digital creative assets :
• Works with Assistant Brand Manager to generate increased engagement during “live” coverage events for those key brand strategic moments by creating content in real time and with a quick turnaround.
• Turns topical ideas into content ideas for Lagunitas in order to be part of the cultural lexicon. Produce effective videos, gifs, reels, still imagery, graphics and other relevant social assets incorporating social-first best practices making the content highly sharable.
• Reviews overall annual brand plan (including but not limited to Summer Campaigns, IPA Day & Innovation Launches) and working with the Assistant Brand Manager provides recommendation on creative asset requirements, adaptations, and usage. Identifies additional content creation needs for US relevancy outside of core campaigns. Presents proposed content creation ideas alongside Assistant Brand Manager.
• Manage all live social media content creation where relevant from brand owned or sponsored events:
• Partnering with Assistant Media Manager & external agency to actualize approved creative assets and ideas of monthly content calendars for both the brand & Taproom pages in order to be posted live in a timely manner.
• Produces creative assets that speaks the language of the intended audience, while being rooted in the visual identity & tone of voice of our brand. Provides creative imagery for any website updates or email marketing initiative requirements.
• Influences and plays a key role in the refinement and shaping of overall organic digital strategy:
• Is a Brand Steward for our organic social by ensuring our content drives relevancy:

• Proactively presents strategic opportunities that drive business goals and surprise and delight our consumers.
• Remain on top of trends and act as the voice of cool and culture by keeping brand team apprised of social insights and learnings, inclusive of new innovative channels and engagement tactics. Proactively presents incremental engagement opportunities informed with data & insights to constantly optimize creative so that the brand both excites online community and supports brand key business initiatives.
• Serve as ongoing brand champion of the Lagunitas brand.

What We’re Lookin’ For

For this role we are looking for energized, collaborative and passionate person. With an entrepreneurial mind-set you must be flexible, get energy from driving change and read to roll up your sleeves. The ideal candidate has:

• 3 years minimum in social media or proven success in establishing strong digital media presence through content creation
• Strong project management skills to manage time across delivering both daily reactive content alongside planned monthly content
• A solid understanding of major digital channels, platform developments and how to create content for these channels particularly Instagram/ Website & email marketing.
• Understands how to be scrappy and build relationships to get things done.
• Flexible working hours and potential 10% travel. Open to occasional weekend & evening work to deliver timely response and/or maximize on any social media buzz. May be required to attend live events for coverage (Examples may include but not limited to ABQ Balloon festival and College Football Games)
• Have a multidisciplinary skill set – videography, editing, motion graphics, project management and ideation.
• Share a mutual connection with our brand DNA & a passion for Craft Beer

Preferred Qualifications

• Portfolio examples of shortform social media & digital platform assets previously created
• Copy writing examples/ experience
• Bachelor’s degree required, marketing, digital advertising/ media preferred

Key Relationships

• Reports to the Head of Marketing

Physical Stuff

• Occasionally lift and/or move up to 25 pounds
• Travel approximately 20% per year
• Hybrid work policy: Required to be in the Petaluma office at least 3x per week in order to foster collaboration and serve as a culture carrier for the organization; Tuesdays and Thursdays are mandatory in-office days with one flex day
• Typical office environment (by Lagunitas standards)

Come as You Are

At Lagunitas, we welcome people (and dogs) from all walks of life. Anyone, regardless of their race, creed, nation of origin, sexual orientation, gender identity or expression, disability status, veteran status, marital status, or age, has a home here. Love, progress, and acceptance will always have a seat at our bar.