Content Creation Specialist Jobs

Wag’n Tails, the leading manufacturer of mobile grooming vans and mobile veterinarian clinics, is searching for a dynamic, enthusiastic, and motivated Content Creation Specialist. This pivotal role will own all aspects of our social media channels, blog, video content, and website copy. The right candidate will have a high energy level, a positive mindset, and an ambitious drive for success. The successful candidate will be able to work independently and in a team. This role reports directly to the director of marketing.

Responsibilities:

Social Media Management

• You’ll respond to customers questions and comments on social media with prompt attention and will reach out to the appropriate department when there is a question that you don’t have the answer to.
• You'll spearhead our presence on TikTok, Reels, Shorts, YouTube, Facebook, Instagram, and Twitter. This will involve strategy formulation, content planning, posting, and community engagement.

Content Creation and Video Production

• You’ll generate fresh, engaging, and platform-specific content, ranging from shortform videos, blogs, case studies, whitepapers, and website copy to video scripts, social media posts, YouTube how-to videos, and brochure copy.
• This role demands a knack for visual storytelling and a deep understanding of platform-specific nuances to maximize engagement and reach.
• You'll have a flair for crafting narratives that resonate with our audience, highlighting our unique offerings and industry expertise.

Analytics and Reporting

• You'll be data-driven and eager to translate insights into actionable strategies.
• Regularly track and analyze content performance, adjusting strategies as needed to ensure our messages are reaching and resonating with our audience.

Cross-functional Collaboration

• You'll be a team player, able to work effectively within a vibrant, fast-paced environment.
• Collaborate with marketing teammates, customer service, and sales to ensure all marketing efforts align with our broader strategies, brand voice, and company goals.

Miscellaneous Marketing Tasks

• From time to time, you may be required to assist in various marketing functions as needed.

Qualifications:

1. You are an exceptional visual storyteller and can plan a video, write a script, record A-Roll, shoot B-Roll (when needed), and edit video with little supervision or instruction.
2. At least three years of experience in a marketing role, content creation, social media management, digital marketing, and/or a bachelor’s degree in marketing, communications, journalism, or a related field preferred.
3. Highly proficient in written and verbal communication skills, adhering to AP style.
4. Must be proficient in Adobe Creative Cloud software (such as Premiere Pro, Illustrator, and Photoshop) and social media platforms. Experience with After Effects preferred but not required.
5. Must be proficient using a DSLR.
6. Highly organized, detail-oriented professional with ability to handle multiple projects simultaneously.
7. High-energy, positive, go-getter personality.
8. Self-motivated and results-driven, with a knack for meeting deadlines.

In this role, you'll have the opportunity to shape and influence Wag’n Tails’ digital voice, helping us to connect with and inspire our audience. If you're passionate about content creation and eager to make a substantial impact in a growing company, we'd love to hear from you.