Community Relations Marketing Manager (Remote)

Overview

The Marketing and Communications team builds May's profile in the marketplace and drives market growth. The team is highly integrated, and works cross-functionally and with external partners across a range of marketing and PR activity. The team works closely with customer success, field and site operations on the development, launch and nurturing of May Mobility's commercial sites. The marketing and communications team owns May's visual and verbal brands externally in the marketplace and at our operational sites across paid, earned, shared, and owned channels.

We're looking for a detail-oriented, results-driven community relations lead with a growth mindset to own the direction and execution of our strategic efforts to increase awareness to B2G and B2B customer segments, partner with a range of community organizations and understand the ridership landscape at each site to grow ridership. The right candidate will be highly-organized and able to manage multiple site locations. You'll be an exceptional communicator with superb interpersonal skills, who can interface with community leaders and partners with ease and work cross-functionally to deliver results aligned to business goals.

Responsibilities

This role requires both a community relations and a field marketing mindset: to build relations and create a fertile environment for May to enter the market, and grow momentum working with partners to raise awareness of the service, identifying opportunities for local marketing and events, creating marketing collateral. You'll own and manage planning and budgeting including ROI.

• Develop and own the strategic plan for community relations to liaise with local partners and stakeholders, build awareness for May's service, identify opportunities to profile the service and boost ridership, and support local events
• Use social media to promote local sites
• Responds to inquiries from community members and other interested parties; when needed. Pull in support from cross-functional teams including Customer Success as needed
• Coordinate and participate in special events that will influence public opinion, promote or service and company ethos
• Highlight May's commitment to accessibility, inclusivity and safety
• Create and manage local site marketing and communications outreach programs with key stakeholders
• Create a Community Playbook to own local marketing and communications including sourcing and creating PR, events and other opportunities
• Understand organizational goals and how to align the needs of our partners, stakeholders and communities
• Adeptly communicate May's mission to create greener, safer and more efficient transit environments
• Draft, publish and distribute content assets that promote May's service
• Lead the management of partners and organizations across all sites, building a deep understanding of the characteristics of each site and the community we serve

Skills and Educational Requirements

• Has a finger on the pulse of what's happening in every community we serve
• Comfortable working in a fast-paced, deadline-driven environment
• Experience developing and implementing strategic plans aligned with business goals
• Bachelor's degree in Marketing, Communications, Community Relations, or a related field
• Experienced in launching new sites in new cities with transportation related solutions
• Historical track record of success of scaling community relations and activity across multiple sites
• Can handle sensitive or controversial topics with empathy, kindness and professionalism
• Exceptional project management skills, with a keen eye for detail
• Self-directing and agile, with the ability to quickly pivot strategies, as needed
• Team player with superb collaboration, writing, and communication skills
• Excellent persuasion skills
• 5-7 years experience
• Passionate, curious, creative thinker with exceptional analytical skills