Chief Storyteller Jobs

Summary

PLEASE NOTE: Location: Remote/Flexible. Global applicants encouraged to apply.

Role Summary

As a member of GE Vernova’s Brand Marketing leadership team, this leader will help us creatively communicate how we bring The Energy to Change the World and will help make our brand one of the most recognized in the industry. Partnering with leaders across GE Vernova, this leader will play a critical role in channelling GE’s 130 years of innovation to carry forward the legacy of innovation that dates back to Thomas Edison while at the same time ushering in a new beginning, story, and brand.

As a highly strategic, senior leader on the Brand Marketing team, the
Chief Storyteller will have a once-in-a-lifetime opportunity to help shape the strategy, vision, and narrative for the GE Vernova brand and make a difference in the world for generations to come.

This leader will partner closely with business leaders, investors, customers, and government stakeholders that span the breadth of GE Vernova’s businesses. The Chief Storyteller will drive the vision, the external content channel strategy, and will shape the stories that elevate and launch the story of GE Vernova and its businesses to the world.

Essential Responsibilities

• Translates business strategy into clear, compelling campaigns including storytelling, product promotion and education in creative breakthrough ways
• Actively mines, explores, bridges connections, and develops a pipeline of stories and content from across the GE Vernova portfolio of businesses
• Responsible for budget and project management scope for campaigns and agency management
• Seeks, recommends, and delivers campaign approaches across existing channels and new, innovative brand storytelling outlets including TV advertising, sponsorships, podcasts, video, etc.
• Develops and tracks metrics to measure impact and communicate learnings
• Designs the GE Vernova stories strategy, including channel activation strategy, for the development and amplification of GE Vernova stories across stakeholder groups (customers, investors, governments, media, employees)

Qualifications/Requirements

• Major experience in brand, marketing, or related
• Bachelor's Degree from an accredited university or college, or equivalent knowledge/ experience
• Significant experience and proven track record in brand strategy, brand storytelling, content creation, and agency management

Desired Characteristics

• Collaborative team player that is reliable, flexible, helpful and works well in a matrixed environment
• Well-developed business acumen and awareness of business drivers
• Strong content production experience including video storytelling, documentary production and/or video agency management experience preferred
• Ability to absorb, digest and distil highly technical subject matter into clear, concise, and compelling content
• Navigates ambiguity, envisions possibility, and creatively problem-solves to overcome barriers
• Experience building, designing, and innovating for a global brand
• Highly motivated self-starter with demonstrated ability to work independently
• Ability to take a blank page and architect a vision, roadmap, and detailed plan forward
• Ability to articulate brand strategy to influence senior executives and business leaders
• Exceptional verbal, written, and storytelling skills
• Client-centric with a service-oriented positive attitude
• Passion for GE Vernova’s mission and Purpose
• Creative with an insatiable curiosity to learn, innovate, and breakthrough in today’s evolving media mix
• Ability to successfully navigate complex, matrixed environments

About GE Vernova

GE Vernova is a purpose-built global energy company that is planned to spin-off from General Electric as an independent company in early 2024. Building on over 130 years of experience tackling the world’s toughest challenges through innovative technology, GE Vernova is comprised of Power, Wind, and Electrification segments. GE Vernova's technology base helps generate approximately 30% of the world’s electricity today and is uniquely positioned to help lead the energy transition by continuing to electrify the world while simultaneously working to decarbonize it. The Company helps customers globally power economies and deliver electricity that is vital to health, safety, security, and improved quality of life.

Addressing the climate crisis is an urgent global priority and the GE Vernova team takes its responsibility seriously. That is the singular mission at GE Vernova: continuing to electrify the world while simultaneously working to help decarbonize it. GE Vernova’s mission is embedded in its name – it retains its legacy, “GE,” as an enduring and hard-earned badge of quality and ingenuity. “Ver” / “verde” signal Earth’s verdant and lush ecosystems. “Nova,” from the Latin “novus,” nods to a new, innovative era of lower carbon energy. Supported by the Company Purpose, The Energy to Change the World, GE Vernova will help deliver a more affordable, reliable, sustainable energy future with security.

GE Vernova is headquartered in Cambridge, Massachusetts, U.S. with 70,000 employees across 140+ countries around the world.

If Contracted In The UK

Applications from job seekers who require sponsorship to work in the UK are welcome and will be considered alongside all other applications. However, non-EU/EEA candidates may not be appointed to a post if a suitably qualified, experienced and skilled EU/EEA candidate is available to take up the post, as the employing body is unlikely, in these circumstances, to satisfy the Resident Labour Market Test. For further information please visit the http://www.ukba.homeoffice.gov.uk/visas-immigration/working - UK Border Agency website.