Brand Marketing Specialist Jobs

Reporting to the Manager, Brand Marketing (BMM), you will oversee Red Bull's local sampling and collegiate marketing efforts, driving trial, supporting sales and building brand love through our Student Marketeer (SM) program and in-market. An important part of our marketing strategy, you will coach Student Marketeer's to be the local face to our global brand and bring the World of Red Bull and our campaigns to life on campus and in-market, reaching new entry-point consumers.

RESPONSIBILITIES:

PEOPLE MANAGEMENT

• Lead trainings and build tools to ensure that Student Marketeer teams are successful
• Hire a dynamic team that represents our brand values
• Empower Student Marketeer's to produce new ideas to increase trial, support sales and excite consumers
• Provide direct and productive coaching to maximize team impact

INCREASE TRIAL AND BUILD BRAND RELEVANCE

• Develop new opportunities beyond existing programs to attract new entry-point consumers
• Analyze program goals and priorities to run a successful program
• Manage local resource allocation (e.g. budgets, cans, hours) based on strategy
• Conduct regular market visits to better understand areas of opportunities and the consumer
• Build a localized plan with your Brand Marketing Manager to increase product trial and brand relevance

COLLABORATION AND DISCOVERY

• Build relationships with internal sales and marketing teams to maximize program impact
• Support national and regional brand campaigns (e.g. product launches, brand building events, and sales support)

REQUIREMENTS:

• Experience presenting and facilitating trainings and meetings
• Success in collaborative and creative environments
• Collegiate marketing and sampling experience
• Project management experience delivering projects from brainstorming to execution