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Brand Manager Jobs

Company

Trane Technologies
Address , Davidson, 28036, Nc
Employment type
Salary $85,000 - $137,000 a year
Expires 2023-07-02
Posted at 1 year ago
Job Description
At Trane TechnologiesTM and through our businesses including Trane® and Thermo King®, we create innovative climate solutions for buildings, homes, and transportation that challenge what’s possible for a sustainable world. We're a team that dares to look at the world's challenges and see impactful possibilities. We believe in a better future when we uplift others and enable our people to thrive at work and at home. We boldly go.
Job Summary
The Brand and Content Manager plays a significant role in the design and execution of Trane Commercial’s brand, content, and communication strategy across all utilized marketing channels. This person will define brand and content strategy, serve as managing editor across all content initiatives, collaborate with marketing and agency partners to drive positive brand awareness, engagement, and standard work. You will work closely with cross-functional teams to create and execute marketing initiatives that resonate with our target audiences and build brand equity.
Key Competencies:
  • Promotes Change
  • Learns Enthusiastically
  • Advocates for Customers
  • Strives for Excellence
  • Communicates Compellingly
Responsibilities:
  • Partner with marketing teams including communications, solutions, and digital marketing to create and optimize content assets to increase awareness, campaign effectiveness, and lead generation as well as ensure brand guidelines are adhered to.
  • Build and execute a brand and content strategy that drive Trane’s brand position in the market and supports and extends marketing initiatives, driving awareness and lead generation
  • Serve as a lead strategist overseeing editorial strategy and operations, channel optimization, brand consistency, localization, analytics, and measurement
  • Align content themes and assets to the needs of target audiences, infusing the Trane brand voice and personality
  • Create and manage an editorial calendar mapped to business objectives, key announcements, and events
Candidate Profile:
  • Excellent organizational skills: proven capability to manage everything from strategy to the small details needed to execute programs
  • Demonstrated business acumen, able to articulate the business strategy and persuasively communicate the business vision and opportunities for growth
  • Undergraduate degree with a concentration in Marketing, communications, journalism, and public relations
  • Experience as a leader in brand management and multichannel content creation
  • Experience creating compelling messages for different target demographics
  • Ability to deeply understand the industry landscape, business strategy and brand positioning, and translate them into consumable content and compelling stories across a variety of channels
Base Salary for this position is $85,000 to $137,000.

Additional Compensation: Total compensation for this role also will include an incentive plan.

Disclaimer: This "range" could be a result of seniority, merit, geographic location where the work is performed, education, experience, travel requirements for the job, or because of a system the employer uses to measure earnings by quantity or quality of production (so, for example, positions that may not have traditional salary ranges).

  • Benefits vary by region, business alignment, union involvement and employee status.

What’s in it for you:

  • Benefits*: Trane-Technologies-Benefits-Offered.pdf
  • 3 weeks of vacation, plus site paid holidays
  • 6% 401K match, additional 2% core contribution = 8% overall match
  • Benefits kick in on day one!

We offer competitive compensation and comprehensive benefits and programs. We are an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, age, marital status, disability, status as a protected veteran, or any legally protected status.