Brand Manager - Ferrero Caribe

Job Location: San Juan, Puerto Rico

Ferrero Caribe operates on a hybrid model with 2 days working from home/3 days working in the office.

Company Description:

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

About the Role:

We are looking for a dynamic and intellectually curious Brand Manager who can hit the ground running. The focus of this role is to help define and implement the growth strategy and marketing activities for assigned brands to meet sales, profit and market share targets within agreed budgets and KPI’s. In this role you will maximize the value of the brands through developing, communicating and implementing brand strategies covering product launches and innovations, communication and pricing. You will develop and manage the implementation of all brand activities based on Ferrero Caribe’s brand strategy. The Brand Manager will report to the Marketing Manager, Ferrero Caribe.

Key Responsibilities:

Brand Strategy

• Develop, recommend and implement brand marketing plans to achieve Ferrero’s objectives and brand KPI’s

Promotional Campaigns

• Monitor results accordingly with each brand’s objectives
• Implement the concept, mechanics and promotional programs for assigned brands

A&P Budget Management

• Manage the A&P budget by brand with a precise handling of the brand’s P&Ls

Brand Management

• Prepare product specs, catalogues and presentations to support client management

Data Intelligence

• Manage market data – IRI, Nielsen and any other consumer research studies

Who we are looking for:

• Must be self-motivated and exhibit an entrepreneurial spirit
• At least 4 years of experience in CPG brand marketing
• Experience working with syndicated databases such as Nielsen and IRI
• Team player able to effectively interact and work with various functional departments
• Solid project management skills from planning stage to execution to final assessment
• Ability to manage and prioritize multiple projects within scheduled timelines
• Excellent analytical skills upon which to base decision-making; SAP experience is a plus
• Bachelor’s Degree is required; MBA is a plus
• Must be fully bilingual in English & Spanish

Diversity Statement:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

Ferrero North America provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.